Product Marketing Manager - GTM Launches - Consumer Hardware

Principle HR; Remote; GBP 110,000 - 125,000; Full time

Job summary

A global consumer technology company is seeking an experienced Senior Product Marketing Manager to lead international market launches for its wearables portfolio. The ideal candidate will have over 10 years of product marketing or management experience, with a strong execution mindset and a proven track record in launching consumer hardware. This fully remote role offers a competitive salary and is ideal for candidates comfortable with data and cross-functional collaboration. UK right-to-work is required.

Qualifications

• 10+ years in Product Marketing or Product Management.
• Proven experience launching consumer hardware internationally.
• Comfortable working with data, metrics and ambiguity.

Responsibilities

• Own international go-to-market execution for new market launches.
• Align product, ops, marketing, sales, legal and policy teams.
• Manage localisation, certifications, market nuance and launch risks.
• Track post-launch performance and improve results over time.

Skills

Product Marketing

Cross-functional collaboration

Data analysis

Launch execution

Job description

Senior Product Marketing Manager - International (Consumer Hardware) - GTM Launches

A global consumer technology company is preparing to launch its wearables portfolio into new international markets.

This role is for a senior Product Marketing Manager who has already led international consumer hardware launches and wants full ownership of go-to-market execution - not just strategy decks.

You’ll sit at the centre of product, operations, marketing and regional teams, ensuring launches are ready, risks are managed, and markets perform post-launch.

This is not a brand marketing role, not ads, and not B2B SaaS.

What you’ll actually be doing

• Owning international go-to-market execution for new market launches
• Aligning product, ops, marketing, sales, legal and policy teams
• Managing localisation, certifications, market nuance and launch risks
• Unblocking issues quickly and presenting clear decision options
• Tracking post-launch performance and improving results over time

What we’re looking for

• 10+ years in Product Marketing or Product Management
• Proven experience launching consumer hardware internationallyStrong execution mindset in complex, cross-functional environments
• Comfortable working with data, metrics and ambiguity
• Experience with wearables, AR/VR or consumer electronics is highly desirable.

The Offer:

• £110,000 - £125,000 PAYE (inside IR35)
• 12-month contract, extension likely
• Fully remote within the UK
• UK right-to-work required (no sponsorship)

Next Steps...

Apply for immediate consideration.