Product Marketing Manager

PEI Group; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A business intelligence company in Greater London is seeking a Product Marketing Manager to drive positioning, messaging, and sales enablement for its data solutions. The role requires strong product marketing experience, excellent communication skills, and a collaborative mindset. Responsibilities include developing go-to-market strategies, crafting compelling narratives, and enabling sales teams with effective materials. This pivotal position contributes to revenue growth and elevates product visibility in the market.

Benefits

Flexible working arrangements

Inclusive workplace culture

Qualifications

• 5–7 years of experience in product marketing, B2B SaaS marketing, or related roles.
• Ability to craft compelling product narratives from complex solutions.
• Demonstrated success in creating sales enablement assets.

Responsibilities

• Develop differentiated positioning and messaging for products.
• Lead go-to-market planning for new product launches.
• Create sales collateral including pitch decks and product overviews.
• Conduct ongoing analysis of competitive landscape and market trends.

Skills

Product marketing experience

B2B SaaS marketing

Analytical skills

Excellent communication

Collaboration

Project management

Strategic thinking

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Job description

About The Role

We are seeking an experienced Product Marketing Manager to take full ownership of positioning, messaging, go-to-market execution, and sales enablement for our suite of private‑markets data and information solutions. In this highly cross‑functional role, you will work hand‑in‑hand with Product Management, Data, Sales, and the broader Marketing team to develop clear, compelling differentiated value propositions and launch programmes that drive awareness, adoption, and revenue growth.

This is a new role and a pivotal role for someone who loves translating complex market and product insights into powerful, commercially effective narratives—and who thrives on elevating how our products show up in the market.

Key Responsibilities

Product Positioning & Messaging

• Develop differentiated positioning and messaging for each asset class product portfolio and segment, rooted in customer insights, market intelligence, and competitive analysis.
• Ensure all product communications consistently articulate our value to investors, fund managers, and other private markets stakeholders.
• Build and evolve messaging frameworks, proof points, marketing assets and sales materials that scale globally.

Go‑to‑Market Strategy & Launch Planning

• Lead go‑to‑market planning for new product launches (four major launches planned in 2026), enhancements, and feature releases.
• Partner closely with Product Management to deeply understand roadmaps, user needs, and commercial priorities.
• Translate product strategy into integrated marketing plans spanning content, demand generation, brand, and sales enablement.

Sales Enablement & Materials Development

• Create world‑class sales collateral including pitch decks, one‑pagers, product overviews, battlecards, competitive briefs, and objection‑handling guidance.
• Develop scalable, self‑serve tools for prospects to find product information at their own pace, covering the full range of buying decision team members tailored to their needs.
• Build and manage product collateral for internal sales, renewals, business development and customer success teams to support consistent, high‑quality outreach and prospecting.
• Train and empower commercial teams on product stories, personas, use cases, and competitive differentiation.

Market & Competitive Insight

• Conduct ongoing analysis of the competitive landscape, industry trends, customer needs, and buyer behaviours in private markets.
• Summarise insights into actionable recommendations for product, marketing, and sales teams.
• Maintain up‑to‑date competitive intelligence playbooks and market landscape materials.

Cross‑Functional Collaboration

• Act as the connective tissue between Product, Sales, Marketing, and Customer Success—ensuring alignment at every stage of the product lifecycle.
• Inform product roadmap decisions with customer feedback and market learnings.
• Champion the voice of the customer across the organization.
• Develop and manage effective product marketing success reporting against business KPIs. Analyse results and make recommendations to improve where needed.

About You

Skills & Experience

• 5–7 years of experience in product marketing, B2B SaaS marketing, or related roles in data, analytics, or information services (private markets or fintech preferred).
• Proven ability to craft compelling product narratives from complex technical or data‑driven solutions, and bring them to life for external audiences.
• Demonstrated success in creating sales enablement assets and executing go‑to‑market plans.
• Strong analytical skills with the ability to distil market data into sharp insights and recommendations.
• Excellent written and verbal communication skills; adept at storytelling for executive, commercial, and technical audiences.
• Highly collaborative mindset, comfort working across global, matrixed teams, able to deliver at pace and motivate colleagues this role collaborates with.
• Familiarity with private markets, investment workflows, or financial data products is a plus.
• Strategic thinker with strong project management and stakeholder engagement skills.
• Bachelor’s degree in Marketing, Communications, Business or related field.

About Us

PEI Group is a subscriber‑focused business intelligence company. With our multi‑talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high‑growth, high‑value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

What we do:

PEI Group provides industry‑leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client‑communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.

PEI Group supports flexible working arrangements, and we welcome career returners.