Product Marketing & Campaigns Lead

Brigade Electronics Group Plc; Testwood; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading global vehicle safety systems company in the UK is seeking a Marketing Manager to drive product marketing strategies and implement innovative advertising campaigns. The role requires a marketing degree and proven experience in international markets, including managing social media initiatives. Successful candidates will have strong project management skills and an ability to collaborate with multiple teams to ensure impactful product launches and marketing efforts. Join a dynamic team committed to preventing collisions and saving lives.

Benefits

Innovative company culture

Multi-award-winning team

Qualifications

• Proven years of experience in marketing, preferably in international markets.
• Strong decision-making skills in high-pressure situations.
• Attention to detail in planning, execution, and follow-through.

Responsibilities

• Responsible for creating and delivering global marketing campaigns.
• Support Group Marketing Director in all areas of the marketing mix.
• Work closely with product management to deliver impactful product launches.

Skills

Marketing degree or CIM qualification

Experience in international marketing

Social media campaigns

AI technology for marketing

Project management skills

Strong verbal and written communication skills

Organizational and multitasking abilities

Education

Bachelor's degree in Marketing or related field

Job description

Responsible for the planning and implementation of all product marketing launches and marketing campaigns across the business. This will include product launches, product campaigns, theme based omni-channel quarterly campaigns, industry focused mini campaigns. This role will be working closely with the rest of the marketing team, subsidiary marketing personnel & sales teams, major distribution partners and external agencies, to ensure successful product launches and global marketing campaign launches.

Key Tasks

• Creating and delivering global marketing campaigns
• Delivering ad hoc tactical promotional programs
• Owning end-to-end product launch process
• Managing competitor intelligence programme
• Contributing to Group marketing leadership team
• Providing all elements of marketing collateral to support GTM plan

Responsibilities

• Support Group Marketing Director in all areas of the marketing mix.
• Work closely with the product management team to deliver high impact product launches and updates.
• Work towards a detailed product launch process, from conception to completion, ensuring key stakeholders and the wider business are updated at each milestone.
• Develop regular competitor tracking and review processes.
• Work with agency and group marketing team members to deliver product related marketing materials such as adverts, landing pages, videos and case studies.
• Line manage the product marketing executive and manage the product marketing and campaigns budget.
• Creation and deployment of theme based omni-channel quarterly marketing campaigns.
• Creation and deployment of industry-focused mini campaigns.
• Provide and support the Digital Marketing team with web content; provide content and support for email communications.
• Provide content for social media channels.
• Support external sales teams to ensure they have the tools available to uphold Brigade's corporate identity.
• Use of third-party platforms to streamline processes, save costs and improve standards.
• A flexible approach, working on multiple tasks at any one time.
• Ability to plan, take initiative to organise and prioritise workload.
• Support subsidiaries in delivering regional marketing activity.

Specific Role Skills

• Marketing degree or CIM qualification essential.
• Proven years of experience in marketing, preferably in international markets.
• Experience of running and driving social media campaigns.
• Experience of using AI technology to support marketing initiatives.
• Experience of working with product management and engineering teams.
• Strong project management skills.
• Determined, creative and innovative mindset.
• Strong verbal and written communication skills.
• Decision-making skills, especially in high-pressure situations.
• Strong organisational and multitasking abilities to manage multiple priorities effectively and adapt to change.
• Attention to detail in planning, execution, and follow-through.
• Track record of achieving and exceeding goals and objectives.
• Proactive, enthusiastic, and driven.
• Flexibility to work beyond normal business hours when required.

Management Skills

• Ability to convey complex ideas clearly and concisely.
• Able to analyse situations and alternatives in a timely manner.
• Track record of resolving challenges and improving processes.
• Experience in building, developing, and managing teams.
• Capability to think strategically and contribute to the development and execution of organisational objectives.
• Aligning long-term goals/strategy to daily activities and execution.
• Skills in managing and resolving conflicts within/between teams.
• Commitment to driving performance and delivering clear results.
• Ability to navigate interpersonal relationships with empathy.
• Understanding and managing behaviours of self and others.

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Brigade is a trusted, multi-award-winning global market leader developing innovative vehicle safety systems, for commercial vehicles and mobile machinery. Our cutting-edge solutions prevent collisions and save lives. Our company culture is defined by ACTION, and these values are at its core. We are Aspirational, We are Customer Centric, We are One Team.