Principal, Competitive Intelligence (Observability). Job in Manchester Education & Training Jobs

Elastic; Manchester; On-site; GBP 90,000 - 121,000; Full time

Job summary

A leading search AI company in Manchester is seeking a Principal Competitive Intelligence Manager to enhance go-to-market strategies for its Observability solution. This key role involves building an effective competitive intelligence program, analyzing the competitive landscape, and collaborating with various teams. The ideal candidate possesses strong analytical skills and a deep understanding of the Observability market. This position offers a base salary with stock program participation and an extensive range of benefits, emphasizing employee well-being.

Benefits

Health coverage for you and your family

Flexible locations and schedules

Generous vacation days

Financial donation match up to $2,000

40 hours for volunteer projects

Minimum of 16 weeks of parental leave

Qualifications

• Strong ability to assess competitive solutions and features.
• Experience in sales engineering, technical marketing, or competitive analysis.
• Ability to work with teams across sales, marketing, engineering, and leadership.

Responsibilities

• Build and implement an effective competitive intelligence program.
• Create compelling internal and external enablement materials.
• Track and communicate competitive developments.
• Collaborate on the Win/Loss program.
• Maintain understanding of the observability market.
• Collaborate with product marketing and management.

Skills

Understanding of the Observability market

Strong technical and analytical skills

Excellent communication skills

Proven success in competitive analysis

Ability to build relationships

Experience translating technical features

Education

Technical degree in engineering or computer science

Job description

Overview

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud‑based solutions for search, security, and observability help organizations deliver on the promise of AI.

What Is The Role

Elastic is seeking a Principal Competitive Intelligence Manager to join its Product Marketing organization, focusing on the Observability solution. This role is pivotal in analyzing the competitive landscape and providing actionable insights to enhance go‑to‑market strategies. The successful candidate will collaborate with various teams to position Elastic’s offerings effectively against competitors, ensuring the organization remains competitive in a dynamic market. The ideal candidate brings a strong mix of technical, business and communication ability, particularly in the Observability market. You have a deep understanding of Observability solutions including the users and buyers of those products. You thrive in ambiguity, think critically, and can dive deep to deliver valuable insights. You excel at communicating across levels, from technical experts to senior executives, and are skilled at turning data into impactful messaging for different audiences.

What You Will Be Doing

• Build and implement an effective competitive intelligence program for Elastic’s observability solution — including in-depth analysis of competitors’ products, services, pricing, packaging, marketing strategies and financial performance.
• Create clear, compelling, fact‑based internal and external enablement materials — battlecards, bulletins, training, comparisons for blogs/websites — that tell the story behind Elastic Observability product and technology differentiation, creating sales and solution engineering confidence.
• Track, analyze, and communicate competitive developments, providing timely responses to market changes and competitor actions.
• Collaborate on the Win/Loss program, participating in W/L interviews and analyzing data to advise sales strategies and product decisions.
• Maintain a deep understanding of the observability market, including market trends, competitive dynamics and SWOT evaluations.
• Effectively collaborate with product marketing, product management, and sales to craft competitive positioning strategies for new products and features.
• Participate in industry events to monitor trends and advise on competitive shifts.

What You Bring

• Understanding of the Observability market, key players, technologies and trends.
• Strong technical and analytical skills to assess competitive solutions, features and strategies and propose effective responses.
• Excellent communication skills—verbal, written, and visual—to share competitive insights and strategies effectively.
• Proven success in roles such as sales engineering, technical marketing, or competitive analysis, preferably within the observability industry.
• Ability to build relationships and work optimally with teams across the company, including sales, marketing, engineering, and leadership.
• Experience translating technical features into compelling business value for diverse audiences.
• A technical degree in engineering, computer science, or equivalent experience is helpful but not required.

Compensation

Compensation for this role is in the form of base salary. This role does not have a variable compensation component. The typical starting salary range for this role is $166,700–$221,600 CAD. These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic’s stock program. Our total rewards package also includes a company‑matched Registered Retirement Savings Plan (RRSP) with dollar‑for‑dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well‑being.

Benefits

• Competitive pay based on the work you do here and not your previous salary.
• Health coverage for you and your family in many locations.
• Ability to craft your calendar with flexible locations and schedules for many roles.
• Generous number of vacation days each year.
• Match up to $2,000 (or local currency equivalent) for financial donations and service.
• Up to 40 hours each year to use toward volunteer projects you love.
• Embracing parenthood with minimum of 16 weeks of parental leave.

Equal Employment Opportunity Statement

Elastic is an equal‑opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state, or local law, ordinance, or regulation. We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals.