Principal B2B Mkt. Lead, EMEA, Amazon Leo

Amazon; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading technology firm in the UK is looking for a Principal Marketing Lead for EMEA B2B Marketing. You will be responsible for crafting and implementing effective marketing strategies across diverse markets and cultures within the region. The ideal candidate will have a background in professional marketing, with a strong focus on data-driven decision making and cross-functional collaboration. Additionally, experience in program execution and metrics-driven improvements is essential. This is a high-impact role with significant responsibility.

Benefits

Diverse workforce environment

Qualifications

• Experience in professional non-internship marketing.
• Experience using data and metrics to drive improvements.
• Experience building and executing cross-functional marketing programs.

Responsibilities

• Develop and execute full-funnel marketing acquisition strategies.
• Set and report on key performance indicators for sales and marketing.
• Collaborate with cross-functional teams to align marketing strategies.

Skills

Data-driven decision making

Cross-functional collaboration

Marketing program execution

Tools

Excel

Tableau

Job description

Amazon Leo is Amazon’s low Earth orbit satellite network. Our mission is to deliver fast, reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools, hospitals, businesses, and government agencies, Amazon Leo will serve people and organizations operating in locations without reliable.

This role requires a flexible, growth mindset and the ability to manage a high degree of ambiguity. The ideal candidate will have a proven track record of operating as a player and a coach, setting and achieving key performance indicators as a strategist, and acquiring customers and hitting revenue targets. They will need to demonstrate a history of progressive scope and the ability to solve problems autonomously and navigate a very large, global and matrixed environment while balancing hands‑on execution with future leadership.

At Amazon Leo, the B2B Marketing team is defining our end‑to‑end go‑to‑market (GTM) strategy. We own B2B customer insights, deliver compelling content, and acquire and retain customers across multiple industries and regions. The Principal Marketing Lead for EMEA B2B Marketing will be responsible for crafting and implementing marketing strategies that resonate with diverse markets and cultures within the EMEA region. They will need to be as comfortable with full lifecycle account‑based marketing as with programmatic digital, delivering regional thought leadership, and white‑glove executive focused events. This is a unique opportunity to shape the regional B2B marketing strategy from the ground up, for a highly advanced connectivity service in one of the world’s most dynamic and diverse regions.

This position may require access to information, technology, or hardware that is subject to export control laws and regulations, including the Export Administration Regulations (EAR) and the International Traffic in Arms Regulations (ITAR). Employment in this position is contingent upon obtaining any required export licenses or other approvals from the United States government. As such, the successful candidate must be eligible to obtain any necessary export licenses or approvals based on their nationality, citizenship, and any other factors considered by the applicable export control regulations.

Key job responsibilities

• Develop and execute full‑funnel marketing acquisition strategies for multiple countries within the EMEA region.
• Run high‑value regional evangelism and advisory programs for our top customers across multiple countries.
• Set, achieve and report on sales and marketing key performance indicators, including customer acquisition, conversion and revenue targets.
• Beginning as an IC, set the strategy, then hire, lead and mentor a future team of B2B marketers, fostering a culture of innovation and excellence and embracing the Amazon leadership principles.
• Collaborate with global, cross‑functional teams within the region and our Washington, USA headquarters to ensure alignment of marketing strategies with overall business objectives.
• Work cross‑functionally with your peers, B2B PMM, Brand, Creative, Research and Operations teams to apply the latest digital, event and content acquisition tactics.
• Adapt global marketing initiatives to suit local markets, cultural nuances and gain efficiencies with existing programs.
• Optimize Marketing Acquired Leads (MAL), Marketing Qualified Leads (MQL) and Sales Qualified Lead (SQL) conversion down the customer funnel across segments from SMB to Large Enterprise.
• Communicate regularly with executive leadership on program effectiveness, campaign results, and marketing strategies.

A day in the life

This is a highly visible, high impact role leading the B2B Marketing efforts for Amazon Leo in the EMEA region. The Head of EMEA B2B Marketing will be responsible for setting the overall acquisition strategy to achieve both a customer and endpoint quote. This will take close collaboration and readiness support with local sales, business development and solutions architecture teams and include account‑based marketing and campaigns. They will work closely with business operations, business development, AWS, and Leo marketing teams to set and achieve goals through account‑based marketing, campaigns and events. This person will thrive by working independently with large, cross‑functional teams inside and outside Amazon, while adapting global strategies to suit local market needs.

About the team

Our global team has a broad mix of experience levels and Amazon tenures, and we welcome fresh perspectives that will allow us to achieve our audacious goals. We’re building an environment that celebrates knowledge sharing, mentorship and high‑quality work. We embrace diversity of thought and love to test, learn and innovate across marketing disciplines. We are excited to expand our global service across the EMEA region as one cohesive team. This role is based in our London, UK office.

Basic Qualifications

• Experience in professional non‑internship marketing
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross‑functional marketing programs
• Experience driving direction and alignment with cross‑functional teams

Preferred Qualifications

• Experience working cross‑functionally with partner teams to drive adoption and usage of brand assets and messaging
• Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Posted: October 28, 2025 (Updated 1 day ago)

Amazon is an equal opportunity employer and does not discriminate on basis of protected veteran status, disability, or other legally protected status.