Pr Senior Account Executive

Lesniak Swann; Manchester; On-site; GBP 28,000 - 35,000; Full time

Job summary

A growing PR agency in the UK is in search of a PR Senior Account Executive to enhance its media relations services. The role entails managing client relationships, developing strategic PR campaigns, and executing media relations initiatives. Ideal candidates should have 2-3 years of experience in the PR field, particularly in the B2B sector. The position requires excellent communication skills and a proactive work ethic. Join us to take your PR career to new heights.

Qualifications

• 2-3 years of experience in PR, in-house or agency.
• Experience in B2B sector, particularly in construction, engineering, or professional services.

Responsibilities

• Manage client relationships and serve as key contact.
• Develop and execute PR campaign plans.
• Build media relations and draft pitches.
• Create press releases, articles, and content for clients.
• Manage PR activities and ensure timely delivery.
• Track KPIs and report on campaign success.
• Support pitching for new business opportunities.

Skills

Understanding of the B2B sector

Strategic PR planning

Excellent communication skills

Media tools proficiency

Content writing skills

Data analysis and metrics tracking

Rapport-building

Time management

Job description

Job Overview

As we continue to expand our PR and media relations service, we're looking for a PR Senior Account Executive (SAE) to join the team. The role involves client management, strategic PR execution, and media relations, including pitching and content creation for business audiences. If you've got two to three years' experience working in-house or agency side and are looking to take the next step in your career in PR and media relations, apply now!

Key Responsibilities

• Client relationship management: Serve as a key point of contact, provide regular updates, and build strong, trusted relationships with B2B clients.
• PR strategy and execution: Contribute to and execute PR campaign plans aligned with client business goals and target audiences.
• Media relations: Develop pitch ideas, build and maintain media lists, draft and execute pitches to relevant B2B trade publications, and foster strong journalist relationships.
• Content creation & management: Support the creation of press releases, articles, blog posts, social media content, award entries, and speaker submissions for clients.
• Campaign management: Manage the day-to-day execution of PR and comms plans, ensuring all activities are delivered on time and within budget.
• Reporting & analysis: Track key performance indicators (KPIs), monitor media coverage, and create comprehensive reports on campaign success and results.
• New business support: Contribute to pitching for new business opportunities and identifying upsell opportunities within existing accounts.

Required skills & experience

• A strong understanding of the B2B sector, especially construction, engineering and professional services.
• The ability to develop and implement strategic PR plans that align with business objectives.
• Excellent written and verbal communication skills for client interactions, pitching, and content creation.
• A solid understanding of media tools and experience building and maintaining media contact networks.
• Proficiency in writing various forms of content and ability to brief and edit external or internal copywriters.
• Ability to track metrics, analyse data, and provide data‑led recommendations for improvement.
• Strong rapport‑building skills, excellent time management to meet tight deadlines, and a proactive, confident attitude.