PPC Specialist

Displaysense Ltd; Bishop's Stortford; On-site; GBP 35,000 - 45,000; Part time

Job summary

A dynamic e-commerce company based in Bishop's Stortford is seeking a PPC Specialist to manage Google and Bing Ads across three brands. This part-time role requires accountability for daily performance and strategic budget management. Ideal candidates will have at least 3 years of hands-on Google Ads experience and a drive for measurable results. Join a supportive team with opportunities for impact and stability in a growth-focused environment.

Benefits

Pro rata equivalent salary between £35,000 to £45,000

25 days annual leave plus bank holidays

Free onsite car parking

Qualifications

• Minimum 3 years of hands-on experience with Google Ads.
• Familiarity with complex e-commerce PPC environments.
• Ability to prioritize categories and manage budgets.

Responsibilities

• Manage day-to-day Google Ads performance.
• Perform ongoing keyword research and analysis.
• Monitor budgets and spend across all brands.

Skills

Google Ads management

Bing Ads management

Commercial thinking

Keyword research

Performance monitoring

Job description

Overview

We are looking for a hands‑on

PPC Specialist to take true day‑to‑day ownership of paid search across three ecommerce brands.

This is not a role for someone who checks accounts once a week, runs experiments for the sake of it, or manages PPC as one of many clients. This role requires someone who is comfortable being accountable for PPC performance every single day.

You will primarily own Google Ads, with active responsibility for Bing Ads, and scope to support Meta advertising as the business evolves. You will be the only PPC specialist internally, working closely with the wider team and reporting directly to the Commercial Director.

This is a focused, commercially driven role for someone who wants responsibility, stability, and real impact on a part‑time basis.

About Us

The Displaysense Group is a multi‑brand ecommerce business operating across three Shopify stores :

• Displaysense
• Cobolt Furniture
• The Urban Mill

Our PPC environment is varied and commercially sensitive. We operate with a wide SKU range, significant margin variation, strong seasonality, and a mix of high‑ticket and low‑ticket products. Commercial priorities change frequently, and PPC plays a critical role in protecting margin while driving growth.

This is not a set and forget environment. PPC here requires close daily attention and a strong commercial mindset.

The Role

As PPC Growth Lead, you will own the day‑to‑day performance of paid media across all three brands.

Your job is not just running ads. Your job is controlling spend, protecting margin, prioritising categories, and ensuring nothing goes live without purpose.

You will operate within clearly defined commercial guardrails (budget limits, category priorities, margin thresholds). Once embedded, you will be trusted with genuine ownership and autonomy.

Key Responsibilities

• Day‑to‑day management of Google Ads (Search, Shopping, Performance Max)
• Bing Ads
• Daily account check‑in across all live campaigns to ensure spend, ROAS, and priorities remain aligned
• Budget pacing and spend control across all three Shopify stores
• Ongoing keyword research, search term analysis, and negative keyword management
• Campaign builds, pauses, and changes agreed within defined commercial rules
• Performance Max structure oversight and ongoing hygiene
• Shopping feed understanding and collaboration with the wider team
• Early identification of risk and opportunity through daily performance monitoring
• Weekly written performance snapshot that is clear, concise, and commercially focused
• Monthly performance overview explaining what is working, what is not, and what comes next
• Close collaboration with internal teams to ensure PPC activity aligns with wider commercial priorities
• Meta advertising may be introduced in future and would be supported in collaboration with the wider team, but it is not the primary focus of the role today.

What Success Looks Like

• Within 30 days: Account structures reviewed and aligned to best practice
• Within 30 days: Clear understanding of products, margins, and commercial priorities
• Within 30 days: Early positive performance improvements without disruption
• Within 60 days: Marked improvement in efficiency and ROAS
• Within 60 days: Confident ownership of day‑to‑day PPC decisions
• Within 60 days: Reduced need for escalation or intervention
• Within 6 months: Consistent month‑on‑month PPC growth across all three brands
• Within 6 months: Spend fully under control with no surprises
• Within 6 months: Trusted, commercially useful reporting that informs wider business decisions

Who This Role Is For

• At least 3 years hands‑on experience managing Google Ads accounts independently
• Confident operating within complex ecommerce PPC environments
• Very comfortable with Google Ads and open to supporting additional paid channels (Bing today, Meta in future)
• Commercially minded and care about margin, not just platform metrics
• Organised, focused, and proactive rather than reactive
• Want to own one business properly, not juggle multiple client accounts
• Able to commute to Bishops Stortford and work mostly from our offices

This role would suit

• Someone looking for long‑term part‑time work
• A freelancer seeking stability with one core client
• Someone experienced who wants fixed hours and genuine ownership

What This Role Is Not

• This is not a Head of PPC or Paid Media Director role
• This is not an agency‑style position
• This is not an experimentation‑led growth hacker role
• This is not suitable for someone already managing multiple client accounts full time

Why Join Displaysense?

• Join a supportive, passionate team in a genuinely positive office environment
• Real autonomy and trust once embedded
• Direct impact on commercial performance and decision‑making
• Clear opportunity to grow with the business

Package

• Salary: Pro rata equivalent of 35,000£45,000 full time, pro‑rated upon agreed hours and depending on experience
• Working hours: To be agreed
• Additional benefits: Full‑time equivalent of 25 days annual leave plus bank holidays (pro‑rated)
• 3 days annual leave allocated to the office shutdown between Christmas and New Year
• Free onsite car parking
• Modern, clean offices with kitchen facilities, outdoor space, showers, and excellent facilities
• Free tea, coffee, and cake (when it hasn't all been eaten)

Interview Process

• Initial 10‑15 minute phone or Zoom call
• Followed by an in‑person interview at our Bishops Stortford office

Diversity and Inclusion Statement

Displaysense Ltd is committed to fostering an inclusive workplace where diversity is respected, valued, and embraced. We promote equality of opportunity for all and ensure that employment decisions are based on merit, free from discrimination or bias. We believe diverse perspectives strengthen our business and help us deliver better outcomes for our customers.