Planning Director

DENTSU; City Of London; On-site; GBP 150,000 - 200,000; Full time

Job summary

A leading global media agency is seeking a Media Planning Lead in London. The role involves leading a team, advising on KPIs and developing international campaigns, with remote work flexibility. Ideal candidates will have strong media planning skills and multi-market experience, as well as a passion for innovative strategies in media execution. The agency offers a supportive environment and comprehensive benefits.

Benefits

Company-funded private medical insurance

Virtual GP access

Employee assistance programme

25 days annual leave plus extra days

Discounted gym memberships

Retail perks

Qualifications

• Ability to oversee multi-stakeholder relationships.
• Experience with all media channels.
• Understanding of consumer research methodologies.

Responsibilities

• Lead a team of media planners.
• Develop international campaign architectures.
• Advise on KPIs, budget allocation and optimization.
• Ensure planning excellence in activation.
• Act as BAU point of contact for media clients.

Skills

Strong media planning skills

Resilience and diplomacy

Proven ability to lead complex relationships

Familiarity with planning tools

Passion for innovation

Multi-market planning experience

Job description

The purpose of this role is to lead a team of media planners and ensure that best practice is adhered to in their day to day roles, workloads are managed and to provide leadership to the team when dealing with publishers, strategists and planning teams.

Job Description

We are the fastest growing global media agency network of the last 3 years, accelerating brands who are shaping the future. We are proud to partner with some of the world’s biggest icons, such as Kering, BMW, Netflix, Salesforce, eBay, Ferrero, Carlsberg and more. We are always looking for brilliant talent to join our team and encourage you to reach out for a chat. A restless attitude and performance mindset is essential!

Purpose of the Role

A valued member of iProspect Global, this role sits in the central planning team of one of the world’s most prestigious premium auto brands, helping them to create one voice and one customer experience across Europe. Your job is to keep raising the bar of planning excellence, owning the pan-regional planning responses for launches and tactical campaigns, as well as working fluidly with local markets and the scaled activation team to deliver networked intelligence and decision making.

We need you to ask the right questions - how we performing? how are we innovating? Where can we unlock efficiency? where can we take this brand next to connect with their future audiences?

What you’ll do

• Establish and further develop international campaign architectures, including playbooks and governance.
• Advise global and local stakeholders on KPIs, budget allocation, media mix, and optimization approaches.
• Own “clustered” regional media plans and ensure they delivers against strategy.
• Oversee market enrichment of the centrally developed plans to ensure they stay within guardrails.
• Oversee best practice planning excellence into activation.
• Be the BAU point of contact for the media clients across Europe.

What you’ll bring

• Resilience and diplomacy.
• Strong media planning skills (all channels).
• Proven ability to lead complex, multi-stakeholder relationships and deliver global to local media consultancy.
• Familiarity with planning tools, methodologies and consumer research.
• Passion for innovation, transformation and creative approaches to engage audiences.
• Multi-market planning experience and/or B2B experience.

What we offer

This is a permanent role. The core team is based from our London office but this role can work anywhere in Europe and be fully remote if necessary.

At dentsu, we care deeply about our people. Our flexible benefits package supports your health, wellbeing, and financial future with company-funded private medical insurance, virtual GP access, and an employee assistance programme. Enjoy 25 days of annual leave plus extra days for your birthday, wellbeing, and volunteering. From discounted gym memberships and retail perks to electric car leasing and travel insurance, dentsu empowers you to thrive both at work and in life.

About Dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions.

Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society.

Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location

London

Brand

Global Iprospect

Time Type

Full time

Contract Type

Permanent