Peripherals Business Development Manager

HP; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading technology company in the UK is seeking a Business Development Manager to drive the growth of brand peripherals, including displays and docking solutions. You will be responsible for product line management, market analysis, and executing growth initiatives. The ideal candidate has experience in category management and a strong understanding of customer needs. Collaboration with various internal teams and external partners is crucial. This role offers competitive salary and career growth opportunities.

Qualifications

• 4-7 years of experience in category management, business development, or product marketing, preferably in the IT hardware or peripherals space.

Responsibilities

• Driving business development and strategic growth of HP brand peripherals.
• Product line management, market analysis, and execution of growth initiatives.
• Collaborating with internal teams and external partners.
• Monitoring performance metrics and leveraging customer insights.

Skills

Business Development & Go-to-Market Strategy

Customer Relationship Management & Customer Centricity

Product Strategy & Value Proposition Development

Market Research

Sales Enablement & Channel Engagement

KPI Monitoring & Performance Optimization

Agile Methodology & Project Management

Digital Marketing & Thought Leadership

Education

Bachelor's or Graduate Degree in Business, Marketing, Sales, or related field

Job description

This role is responsible for driving business development and strategic growth of HP brand peripherals, including displays and docking solutions, with a focus on expanding end customer adoption. The role involves product line management, market analysis, and execution of growth initiatives. It requires close collaboration with internal teams and external partners to deliver customer‑centric solutions and increase market share. The role also monitors performance metrics and leverages customer insights to refine strategies and improve execution.

• Lead and contribute to the development of business plans and growth strategies for HP peripherals, displays, and docks, with a focus on end customer acquisition and retention.
• Collaborate cross‑functionally with sales, marketing, finance, and supply chain teams to ensure alignment and execution of category growth initiatives.
• Identify and pursue new business development opportunities, including customer segments, verticals, and use cases that drive incremental revenue.
• Monitor KPIs and sales performance across product lines to identify trends, gaps, and opportunities for improvement.
• Maintain a deep understanding of the peripherals category, including competitive landscape, customer needs, and emerging technologies.
• Gather and analyze customer feedback to inform product enhancements, go‑to‑market strategies, and value propositions.
• Build strong relationships with the sales force and external partners to support pipeline development and deal acceleration.
• Own product line and quota management for displays and docks, ensuring alignment with overall business goals.
• Drive marketing engagement and demand generation activities tailored to end customer needs and buying behaviors.
• Represent HP in strategic engagements with external vendors and ecosystem partners to enhance category relevance and reach.

Qualifications

• Bachelor's or Graduate Degree in Business, Marketing, Sales, or related field; or equivalent work experience.
• 4-7 years of experience in category management, business development, or product marketing, preferably in the IT hardware or peripherals space.

Preferred Skills & Knowledge

• Business Development & Go-to-Market Strategy
• Customer Relationship Management & Customer Centricity
• Product Strategy & Value Proposition Development
• Market Research
• Sales Enablement & Channel Engagement
• KPI Monitoring & Performance Optimization
• Agile Methodology & Project Management
• Digital Marketing & Thought Leadership

Cross-Org Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Strategic Thinking

Impact & Scope

• Influences multiple teams and may lead cross-functional initiatives focused on category growth and customer expansion.

Complexity

• Handles moderately complex business challenges with autonomy, applying strategic thinking within established guidelines.