Performance Marketing Strategist

Financial Times; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading news organization in Greater London is looking for a Performance Marketing Strategist to support their Digital & Performance Marketing team. In this role, you will manage B2B paid media campaigns, particularly emphasizing Paid Social and data-driven performance metrics. Ideal candidates will have 2-3 years of experience in paid media, strong analytical skills, and the ability to optimize campaigns for B2B audiences. The position offers a hybrid working model along with competitive benefits.

Benefits

Generous annual leave

Medical cover

Subsidized gym memberships

Qualifications

• 2-3 years of experience in hands-on paid media.
• Proven experience in performance marketing for B2B.
• Ability to handle budgets and report on KPIs.

Responsibilities

• Plan and activate Paid Social campaigns.
• Supervise daily performance and optimize KPIs.
• Own analytics and measurement planning.

Skills

Paid Social activation focus (LinkedIn and Meta)

Strong analytical skills

Commercial awareness

Proactive curious approach

Strong communicator and collaborator

Tools

GA4

Looker Studio

Google Ads

Job description

About Us
The Financial Times is one of the worlds leading news organisations globally recognised for its authority integrity and accuracy with a mission to deliver quality information and services worldwide.

At the FT curiosity thrives and ambitious thinking is rewarded. Here you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm collaborative culture you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path you’ll discover new skills and forge a career that can कथा take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to moseh respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone with a focus on addressing those faced by under‑represented groups.

The Role

As a Performance Marketing Strategist you will support the Digital & Performance Marketing team in planning, building, launching and optimising B2B paid media campaigns for FT Lives portfolio of events. You’ll work across multiple campaigns with a725 strong emphasis on Paid Social and data‑led performance decision‑making to ensure targets are met while actively partnering with internal stakeholders.

You’ll report to the Performance Marketing Manager and work closely with the Performance Marketing Specialist and cross‑functional teams across design, CRM/Marketing Ops and event marketing.

Key Responsibilities

• Plan and activate Paid Social campaigns across priority events ensuring briefs targeting creatives and tracking are accurate and aligned with brand standards.
• Supervise daily performance and optimise against key performance indicators (CTR, CVR, CPA, ROAS) including pacing, bid/budget adjustments, audience/creative rotation and landing page recommendations.
• Own analytics and measurement planning; maintain data accuracy and build stakeholder dashboards in Looker Studio.
• Ensure accurate campaign QA and trafficking (e.g. UTM tagging, naming conventions, Consent Mode, Enhanced Conversions).
• Translate performance data into clear insights and next‑step recommendations; share insights regularly.
• Design and implement A/B and multivariate tests across key variables such as audience, creative, messaging and landing pages.
• Track and handle budgets with forecasting accuracy and manager sign‑off.
• Communicate campaign plans and results to internal and external partners; handle delivery timelines.
• Identify and pursue new growth opportunities across platforms, audience segments and formats.
• Uphold FT standards in governance, brand safety, data integrity and privacy‑ tender marketing.

Required Skills and Experience

• 2‑3 years of hands‑on paid media experience (agency or client‑side) with strong Paid Social activation focus (LinkedIn and Meta).
• Proven experience in performance marketing for B2B audiences and optimising to targets such as CPA/CPL and ROAS.
• Strong analytical skills and experience with GA4 platform analytics and Looker Studio.
• Familiarity with GT sord or light SQL is a plus.
• Ability to write effective ad copy and produce performance‑focused creative briefs.
• Commercial awareness and ability to handle budgets and report against business key performance indicators.
• Proactive curious approach with a passion for testing, learning and driving continuous improvement.
• Strong communicator and collaborator with comfort in fast‑paced cross‑functional environments.
• Affinity with FT values: integrity, ambition, curiosity, trust, inclusion and subscriber focus.

Desirable

• Experience with Google Ads (Search, YouTube), DV360 Programmatic, Affiliates or SEO.
• Knowledge of experiment design and incrementality testing and/or funnel analysis.
• Familiarity with lead‑quality optimisation and MQL to SQL flow.
• Experience with scalable campaign reporting automation and UTM governance.

Whats in it for You

Our benefits vary by location but we are committed to providing best‑in‑class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two toต์ three days onsite) that fosters trust and remote adaptability while encouraging in‑person camaraderie and peer learning. Additionally we are open to accommodating specific flexible working pattern requests for all roles where feasible.Accessibility

We are a disability‑confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enableImpase to attend an interview. If you would like to discuss your requirements or have any questions email and a member of our team will be happy to help regained.

Further Information

erground

At the FT we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. While we are happy for you to use AI to assist with your application, it is essential that all information provided is timeframe authentic and accurately represents your skills, experience and qualifications.
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for allroffen.
Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site and the FT will never ask for financial information, payments or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity please contact .