Performance Marketing Executive

360 TALENT LONDON; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global luxury fashion brand is seeking a Performance Marketing Executive to optimize paid acquisition and conversion efforts. The ideal candidate will have over 5 years of experience in performance marketing, specifically within luxury sectors, and should be proficient with GA4, Google Ads, and other tools. This dynamic role will involve managing full-funnel marketing strategies, collaborating with creative teams, and using AI tools to enhance performance. An entrepreneurial mindset is crucial for this position.

Qualifications

• 5+ years of experience in performance marketing.
• Familiar with luxury fashion, beauty, or lifestyle brands.
• Experience with generative/automation tools.

Responsibilities

• Lead full-funnel paid media strategy.
• Build and manage campaign budgets.
• Partner with brand and creative on content optimization.

Skills

Performance marketing strategy

Campaign budget optimization

Use of AI tools

Experience in luxury fashion

Analytical skills

Collaboration

Tools

GA4

Google Ads

Meta Ads

Shopify

Klaviyo

Looker

Job description

Overview

About: We are partnered with a Global Luxury Womenswear brand renowned for refined Tailoring & Ready-to-Wear, dedicated to bespoke craftsmanship and timeless elegance. We are looking for a Performance Marketing Executive with an entrepreneurial mindset and AI-literate Performance Marketing Manager to own and optimise all paid acquisition and conversion-driving initiatives for this modern luxury brand. The ideal candidate has experience scaling high-consideration fashion or lifestyle brands and is deeply familiar with luxury standards.

Responsibilities

• Lead full-funnel paid media strategy (Meta, Google Ads, Affiliates, Programmatic, Retargeting)
• Build and lead campaign budgets; optimise to CAC and ROAS benchmarks
• Partner with brand and creative on performance-optimised content
• Identify AI tools that improve targeting, personalization, and creative testing
• Lead weekly performance reporting, forecasting, and insights generation
• Lead market-specific strategies (UK, US, Middle East) as we expand internationally
• Collaborate with creative on ad copy and creative testing that respects brand standards
• Own paid social, search, affiliate, and emerging digital acquisition platforms

Qualities

• 5+ years in performance marketing
• Luxury fashion, beauty, or lifestyle brands
• GA4, Meta Ads, Google Ads, Shopify, Klaviyo, Looker, AI MarTech tools
• Experience with generative/automation tools (e.g., Black Crow, Phrasee)
• Commercial, analytical, and customer-journey minded
• Sensitive to brand tone, visual standards, and storytelling
• Entrepreneurial, autonomous, collaborative