Paid Social Specialist

Caramel Talent; Remote; GBP 31,000 - 37,000; Full time

Job summary

A fast‑growing marketing agency in the UK is seeking a Paid Social Specialist to manage Meta ad campaigns. In this mid-senior level role, you will leverage your 3+ years of experience in the agency environment to drive ROI-positive results for clients. Responsibilities include planning campaigns, analysing performance data, and working directly with clients to shape strategies. This position offers ongoing training and a supportive team culture, with a salary up to £37,000 and remote work potential.

Benefits

Career progression opportunities

Ongoing training and professional development

Supportive team culture

Qualifications

• 3+ years’ experience running Meta campaigns in an agency environment.
• Proven ability to deliver ROI-positive campaigns.
• Strong knowledge of Meta Ads Manager and Business Manager.

Responsibilities

• Plan, build and manage Meta ad campaigns for clients.
• Test and optimise audiences and messaging to drive ROI.
• Report regularly on KPIs such as ROI and lead quality.

Skills

Meta Ads Manager

Analytical mindset

Excellent communication

Campaign management

Job description

This range is provided by Caramel Talent. Your actual pay will be based on your skills and experience ‑ talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Caramel Talent

Overview

Our client is a fast‑growing marketing agency, with big ambitions to change the way lead generation is done. Backed by solid funding and a clear mission, they help clients generate high‑quality leads that convert.

They are growing their Paid Department and looking for a Paid Social Specialist with a focus on Meta Ads (Facebook & Instagram). You’ll join a close‑knit team that includes our Head of Paid Media and a PPC Specialist, and you’ll play a key role in driving performance for clients across industries such as home improvements, financial services and automotive.

This is a great opportunity if you want to take ownership of campaigns, work across diverse client sectors, and see the real impact of your work every day.

The Role

• Plan, build and manage Meta ad campaigns for LeadChoice and our clients.
• Test and optimise audiences, creative, messaging and funnels to drive ROI.
• Analyse campaign performance data and turn it into clear, actionable insights.
• Report regularly on KPIs such as ROI, CPA, lead quality and conversion.
• Work directly with clients to understand their business goals and shape paid social strategies around them.
• Collaborate with the wider Paid Department (Head of Paid + PPC Specialist) to share learnings and align strategies across paid channels.
• Keep ahead of Meta’s evolving features, tools and best practices.

Requirements

• 3+ years’ hands‑on experience running Meta campaigns in an agency environment.
• Proven ability to deliver ROI‑positive campaigns, whether lead gen or e‑commerce.
• Strong knowledge of Meta Ads Manager and Business Manager.
• Analytical mindset with confidence in interpreting and acting on performance data.
• Excellent communication skills: comfortable working directly with clients.
• Proactive, organised, and excited to keep learning in a fast‑paced environment.

Salary: Up to £37,000

Location: UK, Remote

Benefits

• Career progression opportunities as the Paid Department scales
• Ongoing training and professional development
• A supportive, ambitious team culture

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Advertising

Industries

Marketing Services and Advertising Services