Paid Media Performance Data Analyst

Experis; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading consulting agency is seeking a skilled Data Analyst to join their Digital Marketing Performance team. This hybrid role focuses on analyzing paid media performance data to derive actionable insights and improve decision-making. Required skills include strong analytical ability, proficiency in Python and Excel, and knowledge of digital marketing performance. The position offers a contract for one year with opportunities for impact on global marketing strategies.

Qualifications

• Experience using large datasets for performance analysis.
• Ability to connect data to marketing strategy and business impact.
• Proficiency in automation for data processing and reporting.

Responsibilities

• Consolidate, analyze, and interpret paid media data to identify trends.
• Lead the creation of monthly performance reports and executive summaries.
• Monitor data quality issues and ensure compliance with guidelines.
• Translate datasets into business-oriented insights.
• Leverage tools to automate data processing and improve workflows.

Skills

Strong analytical skills

Solid business acumen

Strong technical skills in Python

Proficiency with Excel

Experience with data visualization tools

Understanding of Paid Media channels

Tools

Python

Excel

Power BI

Looker Studio

Datorama/SFMC Intelligence

Job description

Job Title: Data Analyst - Paid Media Performance

Contract: 1 year (period: 02/02/2026 to 29/01/2027)

IR35: Inside

Location: London (Hybrid)

Overview

We are looking for a Data Analyst with strong business acumen to support on global Paid Media performance reporting and insights. The role will work closely with the Digital Marketing Performance team, regional stakeholders, and our analytics partners to ensure high-quality data, actionable insights, and improved decision‑making across markets.

Key responsibilities

• Performance analysis: Consolidate, analyze, and interpret paid media data across channels (Paid Social, Paid Search, Programmatic, etc.) to identify trends, drivers, and improvement opportunities.
• Reporting: Lead the creation and enhancement of monthly performance reports, and executive summaries.
• Data quality: Monitor data quality issues and ensure compliance with global tracking and reporting guidelines.
• Insights & recommendations: Translate complex datasets into clear, business-oriented insights that support strategic and operational decisions.
• Automation: Leverage Python (and any other analytical tools) to automate data processing, improve workflows, and refine reporting logic.

Required Skills & Experience

• Strong analytical skills, with demonstrated experience using large datasets for performance analysis.
• Solid business acumen, able to connect data to marketing strategy and business impact.
• Strong technical skills, specifically on Python, for data manipulation, analysis, and automation. Proficiency with Excel and common data visualization tools (e.g., Power BI, Looker Studio, Datorama/SFMC Intelligence a plus).
• Understanding of Paid Media channels Paid Social, Search, Programmatic - or broader digital marketing performance.