National Sales Manager

Point Professional Recruitment LTD; Cambridgeshire and Peterborough; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading recruitment agency is looking for an experienced National Sales Manager to develop and execute a national sales strategy across a diverse coatings portfolio. This is a permanent position offering hybrid or field-based working with national travel. You will lead and mentor a sales team to achieve growth and strengthen key customer relationships. Ideal candidates will have proven sales leadership in the coatings sector and excellent strategic planning skills, with a competitive salary offered depending on experience.

Benefits

Professional development opportunities

Collaborative working environment

Ability to shape team performance

Qualifications

• Proven sales leadership experience, ideally within the coatings sector.
• Experience managing national or multi-region sales teams.
• Strong analytical and commercial acumen, including CRM and forecasting capability.

Responsibilities

• Develop and execute national sales strategies to achieve targets.
• Manage key customer relationships including OEMs and distributors.
• Lead, mentor, and build a high-performing national sales team.

Skills

Sales leadership experience

Understanding of coatings technologies

Leadership and team management

Negotiation skills

Analytical and commercial acumen

Job description

The Role:

We are seeking an experienced National Sales Manager to lead, shape and deliver the national sales strategy across a diverse coatings portfolio. This is an exciting opportunity for a commercially driven leader to take ownership of sales performance, grow key customer relationships, and drive market expansion across the UK.

This is a permanent position, offering hybrid or field‑based working with regular national travel. The organisation operates within the specialist coatings sector and is undergoing continued growth, making this a key strategic hire that will play a major role in achieving long‑term commercial objectives.

Main Responsibilities:

• Develop and execute national sales strategies to achieve revenue, margin and market share targets
• Analyse market trends, competitor activity and customer insights to identify new growth opportunities
• Create and deliver annual sales plans, budgets and forecasts
• Lead, mentor and manage regional sales managers and technical representatives
• Recruit, train and build a high‑performing national sales team
• Manage key customer relationships including OEMs, contractors and distributor networks
• Support major negotiations and high‑value sales opportunities
• Ensure consistent customer experience and strong brand representation across all channels
• Collaborate with marketing, product management, R&D and operations on product launches and commercial initiatives
• Deliver regular performance reporting, including KPIs, pipeline visibility and CRM analytics
• Conduct periodic business reviews with regional teams and key accounts

Skills / Experience:

• Proven sales leadership experience, ideally within the coatings sector
• Success managing national or multi‑region sales teams
• Strong understanding of coatings technologies (Automotive, Marine, Wood, Industrial etc.)
• Excellent leadership, communication, negotiation and strategic planning abilities
• Experience managing distributor networks and/or OEM accounts
• Strong analytical and commercial acumen, including CRM and forecasting capability
• Ability to travel nationally (and occasionally within Europe)
• Technical coatings knowledge or relevant certification beneficial

Salary & Working Hours:

• Competitive salary dependent on experience
• Full‑time, Monday to Friday
• Hybrid or field‑based role with national travel

Benefits:

• Opportunity to lead national strategy in a growing, specialist industry
• Autonomy to shape team performance and commercial direction
• Professional development and progression opportunities
• Collaborative working with technical, commercial and operational teams