Motorcycle Sales Manager

John Banks Group; Colchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A respected family-run dealership in Colchester is seeking an experienced Motorcycle Sales Manager & Team Leader. You will oversee all sales operations for new and used motorcycles, manage a high-performing sales team, and ensure an exceptional customer experience. The ideal candidate has 3–5 years of management experience in the automotive sector, is a passionate motorcycle rider, and has strong leadership skills. The role offers a competitive salary and performance-based bonuses with excellent career progression opportunities.

Benefits

Competitive salary

Performance bonus

Career progression opportunities

Staff discounts

Qualifications

• 3–5 years of management or team leader experience within automotive or motorcycle retail.
• Strong communication and coaching skills.
• Proven ability to build and lead high-performing sales teams.

Responsibilities

• Lead all sales operations for new and used motorcycles.
• Coach and develop a strong sales team to achieve targets.
• Ensure exceptional customer experience and compliance with standards.

Skills

Team leadership

Sales performance management

Communication skills

Customer service standards

Stock control

Tools

CRM systems

Digital retailing

Job description

Motorcycle Sales Manager & Team Leader

Location: John Banks Motorcycles – Colchester

Full-Time | Permanent

Competitive Salary | Basic circa £50,000 + Performance Bonus

John Banks Group, one of East Anglia’s most established and respected family‑run dealer groups, is seeking an experienced Motorcycle Sales Manager and Team Leader to lead our flagship Colchester Dream Dealership.

This is a senior leadership role responsible for overseeing all new and used motorcycle sales operations including road bikes, off‑road motocross bikes and pre‑owned stock. You will manage a high‑performing sales team, control stock processes, and ensure a first‑class customer experience across a busy, high‑profile motorcycle centre.

If you are an experienced manager, a long‑term motorcycle rider with a clean licence, and a confident leader with a track record of driving sales performance, we would like to hear from you.

Key Responsibilities

• Lead all sales operations for new motorcycles, used motorcycles, and off‑road motocross products
• Manage, coach and develop a strong sales team to achieve agreed performance targets
• Deliver sales growth across new, used, off‑road, finance, accessories and value‑added products
• Oversee complete stock control, pricing, merchandising and preparation of all motorcycles
• Maintain accurate, timely listing of new and used stock including imagery, videos and descriptions
• Ensure exceptional customer experience (CSI) and uphold high presentation standards
• Drive structured enquiry management and follow‑up processes
• Ensure all sales processes, regulatory requirements and documentation are fully compliant
• Promote and support digital visibility including social media content, online engagement and video walkarounds
• Maintain excellent working relationships with manufacturers and internal departments
• Uphold professional behavioural standards and lead by example within the dealership

What We’re Looking For

• Minimum 3–5 years of management or team leader experience within automotive or motorcycle retail
• A passionate and experienced motorcycle rider with strong product knowledge
• A proven ability to lead, motivate and build high‑performing sales teams
• Strong communication, coaching and organisational skills
• Excellent understanding of sales processes, compliance and customer service standards
• Confident in digital retailing, social media content creation and CRM usage
• Experience managing stock control and achieving strong stock turn performance
• A proactive, hands‑on approach with high attention to detail
• Must live within reasonable commuting distance of Colchester or be willing to relocate

What We Offer

• Competitive basic salary circa £50,000 per annum – negotiable
• Strong bonus structure linked to sales performance, stock control, leadership and CSI
• Annual consistency bonus for meeting quarterly performance targets
• Long‑established, family‑run Group with over 50 years of heritage
• Full training provided via John Banks Group and manufacturer programmes
• Excellent long‑term career progression opportunities
• Staff discounts and access to multiple franchise products

Why Join John Banks Motorcycles – Colchester

Our Colchester Motorcycle Centre is a recognised “Dream Dealership,” offering new and used motorcycles, off‑road motocross and enduro bikes, electric performance products and a large multi‑brand selection. We are known for delivering expert advice, exceptional service and a community‑focused environment.

You will be joining a dealership with strong brand relationships, a loyal customer base and exciting growth opportunities across both road and off‑road sectors.

How to Apply

To apply, please send your CV and a short covering letter to:

[e-mail]

For further information, contact:

Sam Long – HR Manager | 07714 137318