Membership Growth & Retention Leader

Frasers Group; Croydon; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Free gym membership

20% discount across Frasers Group

Fearless 1000 Bonus Scheme

Monthly Frasers Champion awards – dip;

Job summary

Frasers Group in Croydon is seeking a Sales & Retention Manager to drive membership growth, maximise retention, and lead sales initiatives. Reporting to the General Manager, this full-time leadership role focuses on delivering exceptional member journeys from first visit onward.

You will train and coach the team on the FUNDAMENTALS sales process, own the club activity planner, and develop lead generation strategies to boost revenue across memberships, products, and services.

Qualifications

• Passionate about health, fitness, and wellness.
• A proven leader with the ability to inspire and coach a team.
• Strong sales and retention focus with a results-driven mindset.
• Excellent communication and interpersonal skills, able to adapt style to different audiences.
• Positive, solutions-focused, and resilient under pressure.
• Ambitious, driven, and keen to develop further in leadership.
• Flexible to work evenings, weekends, and Bank Holidays to support the needs of the business.

Responsibilities

• Advocating and delivering the FUNDAMENTALS sales process, training and coaching the team to perform at their best.
• Driving new member sales while maximising retention of existing members to grow the live member movement.
• Owning the activity planner for the club – ensuring initiatives are well-planned, executed, and impactful.
• Implementing creative lead-generation strategies both internally and externally.
• Monitoring dashboards and KPIs, providing key insights to the team and ensuring targets are met.
• Driving all revenue lines from memberships, product, and secondary spend to maximise profitability.
• Preparing and delivering monthly sales presentations to the wider management team.
• Building strong local business partnerships and developing #WeMoveBusinesses opportunities.
• Leading by example on reception and the gym floor in this member-facing role.
• Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate.
• Providing honest, constructive feedback to team members, supporting their development and performance.
• Supporting the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards.

Skills

Leadership

Sales

Retention

Communication

Adaptability

Resilience

Team coaching

Flexibility

Job description

Frasers Group in Croydon is seeking a Sales & Retention Manager to drive membership growth, maximise retention, and lead sales initiatives. Reporting to the General Manager, this full-time leadership role focuses on delivering exceptional member journeys from first visit onward.

You will train and coach the team on the FUNDAMENTALS sales process, own the club activity planner, and develop lead generation strategies to boost revenue across memberships, products, and services.