Media Supervisor, Planning

Critical Mass; Scotland; On-site; GBP 60,000 - 80,000; Full time

Job summary

A digital marketing agency in Scotland is seeking a Media Supervisor to lead the planning and execution of their clients' media strategies. This role involves managing digital campaigns across various channels and maintaining relationships with clients and vendors. Ideal candidates will have over 5 years of media experience, strong campaign management skills, and the ability to analyze and optimize strategies. The position requires excellent communication skills and a proactive approach to media planning.

Benefits

Global maternity and parental leave

Competitive benefits packages

Flexible days off

Early Dismissal Fridays

Employee discounts

Qualifications

• 5+ years’ experience in a media-related role.
• In-depth understanding of digital media and campaign optimization.
• Proven experience in media planning, buying, or management.

Responsibilities

• Lead planning, management, and execution of media strategy.
• Oversee campaign management, trafficking, and reporting.
• Manage and mentor a team of media planners.

Skills

Media campaign management

Digital marketing

Analytical skills

Communication skills

Tools

Media planning tools

Analytics platforms

Reporting software

Job description

As a Media Supervisor, you are responsible for leading the planning, management, and execution of our client’s media strategy to maximize client business/marketing objectives. This person must have in-depth knowledge of all digital channels including display, programmatic, video, mobile, social, OOH, and other emerging channels. This person will be a strategic leader both internally and in client presentation. This role will work closely with Marketing Science and Strategy to align media efforts to other marketing efforts. They will be responsible for owning the day-to-day client and key third-party vendor relationships. They will manage and distribute work across the associate planners, planners, and senior planners on the team.

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

You will:

• Coordinate and oversee the management, trafficking, optimization, and reporting of all campaign initiatives.
• Manage the billing team and provide final approval on all billing needs
• Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
• Provide strategic insights and optimizations for all client reports.
• Research and prepare new information for paid media plans, RFPs, and presentations.
• Evaluate, build and maintain relationships in the display and emerging media community.
• Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments.
• Lead the development of “Point of View” (POV) documents on new trends or special opportunities.
• Evaluate client needs and elevate needs or issues as they arrive to leadership
• Drive audience insights and channel strategy
• Sell in media initiatives to client
• Integrate with neighbouring disciplines (MKS, Strategy, Creative) on overall campaign direction

You have:

• 5+ years’ experience as a Senior Media Associate and/or relevant role in Media
• In-depth understanding of digital media campaign management and optimization practices
• Proven to be a proactive self-starter with experience leading large accounts within an agency in an integrated fashion (collaboration, data sharing, co-leading efforts focused on client satisfaction, growth, performance vs KPI’s)
• Proven experience in media planning, buying, or management, preferably in B2B sectors.
• Strong expertise in video, display, YouTube, Amazon, and OOH media channels.
• Experience negotiating partner-direct sponsorships, content creation and 360-degree activations.
• Demonstrated experience managing a team, including delegation, mentoring, and performance management.
• Analytical skills with the ability to interpret campaign data and optimize strategies.
• Excellent communication and stakeholder management skills.
• Proficiency with media planning tools, analytics platforms, and reporting software.
• Ability to multitask and manage multiple campaigns simultaneously.

What we offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Critical Mass is an equal opportunity employer.