Marketing Specialist, (French Market Focus)

Plum Fintech; City of Westminster; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading fintech company in London is seeking a Marketing Specialist to support marketing efforts across the UK and French markets. You will analyze campaign performance, optimize strategies, and drive initiatives tailored to French consumers. The ideal candidate has 2-4 years of marketing experience, native-level French, and a strong analytical mindset. This role offers a flexible remote work approach with great benefits including stock options and health insurance.

Benefits

Stock options

Private health insurance

Annual training budget

Flexible remote working

Team breakfasts and lunches

25 days holiday + bank holidays

45 work-from-anywhere days

Two-week sabbatical after four years

Enhanced parental leave

Paid volunteering day annually

Annual team trip

Qualifications

• Experience tracking and optimizing marketing efficiencies (CPA, CAC, ROAS, conversion rates).
• Deep understanding of French market trends and consumer behavior.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Support marketing efforts across UK and pan-European initiatives.
• Own and execute strategy for the French market.
• Monitor trends and competitor activities in the French market.

Skills

Fluent English

Native-level French

Analytical mindset

Independent work ethic

Communication skills

Proficiency with marketing analytics tools

Education

2-4 years of marketing experience

Tools

Google Analytics

Facebook Ads Manager

HubSpot

Braze

Job description

We're seeking a driven and analytical Marketing Specialist to join our integrated marketing team in London. You'll play a dual role: supporting our broader marketing efforts across the business while bringing specialized expertise in the French market.

Responsibilities

• Support the integrated marketing team across multiple channels and campaigns, contributing to UK and pan‑European marketing initiatives
• Analyze campaign performance across markets, focusing on key efficiency metrics such as CPA, ROI, CAC, and conversion rates
• Make data‑driven decisions to optimize marketing spend and improve campaign effectiveness
• Own French market strategy and execution, identifying trends and opportunities specific to French consumers
• Manage content localization and adaptation for the French market, ensuring cultural relevance and resonance
• Monitor French market trends, competitor activities, and consumer behavior to inform marketing strategies
• Collaborate with cross‑functional teams including product, design and growth to support various marketing projects
• Execute and optimise multi‑channel campaigns across digital platforms including social media, email and paid advertising
• Develop and adapt marketing content for different audiences and markets
• Track, report and present performance insights to stakeholders

Qualifications

• French national with native‑level French and fluent English
• 2‑4 years of marketing experience, preferably in fintech, financial services or digital/tech sectors
• Strong analytical mindset with proven experience tracking and optimizing marketing efficiencies (CPA, CAC, ROAS, conversion rates)
• Go‑getter attitude with the ability to work independently, take initiative and make decisions
• Experience supporting diverse marketing projects and adapting to changing priorities
• Deep understanding of French market trends, consumer behaviour and cultural nuances
• Strong written and verbal communication skills in both French and English
• Proficiency with marketing analytics tools (Google Analytics, Facebook Ads Manager, etc.)
• Comfortable working across multiple projects simultaneously in a fast‑paced environment

Desirable

• Experience with content localisation and multi‑market campaigns
• Knowledge of financial services marketing and regulations
• Experience with marketing automation platforms (HubSpot, Braze, etc.)
• Understanding of performance marketing and paid acquisition channels
• Previous fintech or startup experience

What Makes You Stand Out

• You’re self‑motivated and proactive, you identify opportunities and take action
• You think analytically and use data to drive decisions and improvements
• You’re versatile and can switch between strategic French market planning and hands‑on execution of broader marketing tasks
• You have your finger on the pulse of French marketing trends and cultural moments
• You’re collaborative but can work independently and take ownership

Benefits

• Own part of the company you’re helping grow through stock options
• Private health insurance
• Annual training budget
• Plum Premium for free
• Competitive referral scheme
• Flexible approach to remote working: we encourage at least two days a week in one of our beautiful offices in London, Athens or Cyprus
• Team breakfasts and team lunches
• 25 days holiday + bank holidays
• 45 work‑from‑anywhere days to give you flexibility to work your way
• Two weeks sabbatical after four years to take the break you deserve
• Enhanced parental leave
• One paid volunteering day annually
• Annual team trip to a surprise destination
• A fun, inclusive company culture (think …)

Hey! We’re Plum, your smart saving and investing app on a mission to help grow money for life. Whether you’re stashing the cash for tea and toast in your first home or catching some rays during retirement, Plum’s got your back. Since 2016, over two million people in ten European markets have set aside more than £2 billion with our clever automation and AI – that’s the magic of Plum! As recognition for our work, we’ve received awards from the likes of Deloitte, Finder and more. That’s all down to our passionate team of 200+ Plumsters, who work around Europe to help us achieve our mission. And now we’re looking for more brilliant people to join us on our journey.

Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of race, religion, sex, gender identity, sexual orientation, non‑disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.