Marketing Specialist

Roland Berger; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading professional services firm in Greater London is seeking a Marketing Specialist to support operational and administrative tasks across the marketing function. The role involves managing CRM data, coordinating marketing campaigns, and providing event support. The ideal candidate should possess strong organizational skills, be detail-oriented, and have a proactive mindset. This position offers a unique opportunity to grow within a dynamic team environment. Interested individuals are encouraged to apply directly via the provided recruitment contact.

Qualifications

• Strong organisational skills and high attention to detail.
• Proactive attitude with a willingness to learn.
• Good written and verbal communication skills.
• Ability to manage multiple tasks and deadlines.
• Competent with Microsoft Office (Outlook, Excel, PowerPoint).

Responsibilities

• Manage and refresh targeted distribution lists for marketing campaigns.
• Coordinate workflows with central graphics and marketing teams.
• Provide administrative support for internal and external events.
• Maintain shared marketing folders and planning documents.
• Assist with tracking progress against marketing plans.

Skills

Organisational skills

Attention to detail

Written and verbal communication

Time management

Microsoft Office proficiency

Tools

CRM systems (Salesforce, HubSpot, MS Dynamics)

Email marketing tools

Social media tools

Job description

Company Description

The Marketing Specialist will provide essential operational and administrative support across the marketing function. This role ensures smooth delivery of campaigns, publications, CRM management, and events, while enabling the Marketing Coordinator to focus on strategic priorities, key client activity, and senior stakeholder engagement.

This is an excellent opportunity for someone who is highly organised, proactive, and interested in developing their marketing experience within a professional services environment.

Job Description

Key Responsibilities

1. CRM Management & Data Accuracy

• Manage and refresh targeted distribution lists for marketing campaigns.
• Partner with Executive Assistants (EAs) to verify and update CRM information regularly.
• Support basic reporting or dashboard updates to track marketing activity and engagement.

2. Marketing Operations & Campaign Support

• Coordinate workflows with the central graphics and marketing teams to support the production of client materials and publications.
• Manage the administrative elements required to publish and launch marketing collateral.
• Track timelines, approvals, and inputs across stakeholders to ensure smooth campaign delivery.
• Assist with coordination of email marketing, social media scheduling, and internal communications as needed.

3. Events Coordination

• Provide administrative support for internal and external events (e.g., client events, roundtables, sector sessions).
• Manage logistics including invitations, attendee lists, materials preparation, and follow-up actions.
• Liaise with external vendors where required and ensure event documentation is organised and up to date.

4. General Marketing Administration

• Maintain shared marketing folders, mailbox, and planning documents.
• Support the preparation of marketing presentations, credentials, and pitch materials.
• Assist with tracking progress against marketing plans and ensuring effective communication across teams.

Qualifications

Experience & Skills

Essential

• Strong organisational skills and high attention to detail
• Proactive, can-do attitude with willingness to learn
• Good written and verbal communication skills
• Ability to manage multiple tasks and deadlines
• Competent with Microsoft Office (Outlook, Excel, PowerPoint)

Desirable

• Experience using a CRM system (e.g., Salesforce, HubSpot, MS Dynamics)
• Prior internship or experience in marketing, events, communications, or professional services
• Familiarity with social media or email marketing tools

Personal Attributes

• Reliable, collaborative, and service-oriented
• Comfortable working with colleagues at all levels
• Curious about marketing and keen to grow their skillset
• Positive attitude and strong sense of ownership for tasks
• Thrives in a fast-paced, professional environment

ADDITIONAL INFORMATION

As an equal opportunities employer, Roland Berger is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Roland Berger.

If you have any questions please contact the hiring team at [e-mail]

Roland Berger is handling this recruitment directly and is not working with external agencies for this role. Please submit your application directly via this vacancy only.