Marketing & PR Manager

Urban Automotive; Milton Keynes; On-site; GBP 60,000 - 80,000; Full time

Job summary

A luxury automotive brand is seeking a Marketing & PR Manager to shape its global brand story and drive campaigns. Located in Milton Keynes, this hands-on role involves managing influencer partnerships, social media strategies, and brand activations. The ideal candidate will have experience in a premium brand environment and a proven track record in team leadership. Join a fast-growing team with ambitious global goals and strong commitments to premium brand storytelling.

Benefits

Employer supported health insurance

Salary sacrifice EV company vehicle scheme

Pension contribution

Qualifications

• Proven experience in marketing and PR within a luxury or lifestyle brand.
• Strong understanding of influencer marketing, social media strategy, and integrated campaigns.
• Experience leading and developing a small team.

Responsibilities

• Lead Urban’s influencer and partnership programme end-to-end.
• Oversee paid and organic social media presence across major platforms.
• Plan and deliver events and brand activations.

Skills

Influencer marketing

Social media strategy

Event management

Team leadership

Project management

Job description

Marketing & PR Manager

Location:

Milton Keynes, UK (with travel required)

About Urban Automotive

Urban Automotive is a globally recognised luxury automotive brand, known for design‑led, OEM‑level styling packages and world‑class craftsmanship. With a growing presence across the UK, Europe, the Middle East and the US, we’re entering an exciting next phase — scaling the brand, expanding our reach, and elevating every touchpoint.

We’re now looking for an exceptional Marketing & PR Manager to help shape Urban’s brand story globally and drive campaigns, partnerships and activations that reflect our premium positioning.

The Role

Reporting to the Global Brand & Marketing Director, the Marketing & PR Manager will play a central role in delivering Urban’s global brand strategy across influencer partnerships, marketing campaigns, social media, PR and live brand experiences. This is a hands‑on leadership role, ideal for someone who can think strategically, execute brilliantly, and manage partners and internal teams to a high standard.

You’ll be working across some of the most exciting elements of brand building — from creator collaborations and launches to events, media coverage and cultural moments — ensuring Urban continues to lead at the premium end of the market.

Key Responsibilities

Influencer & Partnership Programme

• Own and manage Urban’s influencer and partnership programme end‑to‑end
• Identify, onboard and nurture relationships with high‑value creators, ambassadors and aligned partners
• Manage influencer contracts, deliverables, content usage rights and performance reporting
• Collaborate with the content team to maximise influencer‑led output across platforms

Social Media (Paid & Organic)

• Oversee Urban’s paid and organic social presence across all major platforms
• Work closely with the Social Media Executive and Marketing Executive to plan content calendars, campaign rollouts and reactive content
• Collaborate with our digital marketing agency on paid social strategy, targeting and performance optimisation
• Ensure all social output remains aspirational, culturally relevant and commercially effective

Events & Brand Activations

• Lead planning and delivery of Urban events and brand activations, including product launches, customer experiences, partner events and industry showcases
• Partner with PR, influencers and media to maximise exposure and impact around live moments
• Collaborate with internal teams to ensure events are captured and repurposed for ongoing marketing use
• Manage budgets, suppliers, timelines and logistics to deliver seamless, on‑brand experiences

PR & External Agency Management

• Act as day‑to‑day lead with Urban’s PR agency, ensuring clear briefs, proactive story generation and strong coverage
• Work closely with our digital marketing agency to align paid activity with wider brand and campaign objectives
• Manage budgets, deliverables and timelines across all external partners

Team Leadership

• Line manage and develop a small in‑house team including Social Media Executive, Marketing Executive and Content Lead
• Set clear objectives, provide regular feedback and support ongoing progression
• Encourage close collaboration between marketing, content, design and the wider business

Brand & Strategy

• Work closely with the Global Brand & Marketing Director to elevate Urban’s brand across every touchpoint
• Contribute to long‑term brand strategy, market expansion and major brand initiatives
• Support global activity across key markets: UK, Europe, the Middle East and the US

What We’re Looking For

• Proven experience in a marketing and PR role within a premium, luxury or lifestyle brand
• Strong understanding of influencer marketing, social media strategy, events and integrated campaign delivery
• Confident in managing agencies, suppliers and external partners
• A strong people manager with experience leading and developing a small team
• Highly organised, commercially aware and detail‑focused with strong project management instincts

You’ll Thrive Here If You Are

• Detail‑driven, proactive and solution‑focused
• Passionate about storytelling, aesthetics and premium brand building
• Calm under pressure and comfortable managing multiple priorities
• Naturally connected to luxury, automotive and cultural trends
• Collaborative and energised by fast‑paced, creative environments

Location & Travel

This role is based at our HQ in Milton Keynes, with travel required for key events, shoots and brand activations - including annual attendance at the Goodwood Festival of Speed.

Why Join Urban

This is an opportunity to play a key role at a fast‑growing luxury brand with global ambition - working on some of the most exciting aspects of modern brand building: creators, campaigns, culture, events and premium storytelling. In addition to this our team benefits include:

• Employer supported health inurance
• Salary sacrifice EV company vehicle scheme
• Pension contribution

If you’re ready to help shape the next chapter of Urban Automotive, we’d love to hear from you.