Marketing Operations Specialist

Synthesia; City of Westminster; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading AI video communications company in London is seeking a Marketing Operations Specialist to optimize their marketing engine. You will ensure data integrity and streamline processes across marketing and sales. The ideal candidate has 3-5 years of experience in marketing operations and strong skills in HubSpot and Salesforce. This role offers a competitive salary, hybrid work options, and generous benefits including paid parental leave and private medical insurance.

Benefits

Competitive salary

Stock options

Paid parental leave

25 days of annual leave

Cycle-to-work scheme

Private Medical Insurance

Work from home set-up

Career growth opportunities

Qualifications

• 3–5 years in Marketing Operations, Revenue Operations or related analytical roles.
• Hands‑on experience with HubSpot, Salesforce and marketing analytics tools.
• Strong understanding of campaign attribution, lead lifecycle and CRM data architecture.
• Exceptional data skills for in-depth analysis and opportunity identification.
• Excellent cross‑functional communication skills with marketing, sales and ops teams.

Responsibilities

• Own website measurement and analytics setup.
• Build and maintain workflows, email programs, and campaign templates.
• Manage Salesforce Campaigns and improve CRM attribution logic.
• Maintain clean, standardised data across HubSpot and Salesforce.
• Design and implement lead scoring models for sales prioritisation.

Skills

HubSpot

Salesforce

Marketing analytics

Campaign attribution

Data analysis

Tools

Google Analytics

Job description

From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work. If you’re reading this and nodding, check out our brand video.

Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high‑quality video production remains complex and challenging to scale—until now…

Meet Synthesia

We’re on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high‑quality videos. Whether it’s for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s and more. Read stories from happy customers, what 1,200+ people say on G2 and being named as one of the “Top Startups to Bet Your Career On” in 2025!

In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest growing company in the world. In 2025 we announced our Series D funding. In total we’ve raised over $330M in funding from top‑tier investors, including NEA, Atlassian Ventures, WiL, PSP Growth, and existing investors such as Accel, Nvidia, Kleiner Perkins, GV and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook.

About the role…

As Synthesia’s go‑to‑market strategy matures and marketing scales, we’re building stronger operational foundations to drive predictable growth. We’re looking for a Marketing Operations Specialist to own and optimise the marketing engine — ensuring data integrity, scalable processes, and visibility into marketing performance. This role will sit at the intersection of marketing, RevOps, and sales, driving automation, insights, and operational excellence that enable the team to move faster and smarter.

What you’ll be doing…

Website & Analytics Management

Own website measurement and analytics setup (Google Analytics, GTM).

Audit and improve event tracking — including demo forms, pricing page, and self‑serve sign‑ups.

Marketing Automation

Build and maintain workflows, email programs, and campaign templates for scalable execution.

Standardise and automate campaign operations across field events, webinars, and paid channels.

CRM & Attribution

Manage Salesforce Campaigns — enforce consistent hierarchy, statuses, and attribution models.

Strengthen ad attribution (CAPI, MTA) and improve CRM attribution logic.

Maintain alignment and data integrity between HubSpot and Salesforce.

Centralise ownership of all marketing technology integrations (HubSpot, Salesforce, etc.).

Lead HubSpot optimisation or migration to an enterprise‑grade marketing automation platform.

Ensure field alignment across systems (fields, routing, account matching, tracking).

Data Management & Reporting

Data Quality

Maintain clean, standardised data across HubSpot and Salesforce.

Build proactive issue‑flagging and data QA mechanisms.

Reporting & Insights

Build and maintain marketing dashboards (funnel performance, pipeline influence, ROI).

Support ad hoc analysis and root‑cause investigations for performance drops.

Provide full‑funnel and life‑cycle visibility — from awareness to closed‑won.

Deliver ICP‑level insights on channel effectiveness and buyer engagement patterns.

Lead & Intent Scoring

Design and implement lead scoring models combining demographic fit and behavioural intent.

Help sales prioritise outreach through clear, actionable scoring frameworks.

Process & Workflow Optimisation

Lead Lifecycle Management

Define and optimise lead routing, scoring, and handoff between marketing and sales.

Ensure enrichment, activity‑based routing, and smooth SDR/AE follow‑up.

Automate repetitive marketing tasks and workflows for field marketing, SEO, and ads.

Enable marketing teams to focus on creativity and customer engagement, not manual ops.

Field Marketing Enablement

Streamline event and campaign processes to minimise operational overhead.

Improve data capture, tracking, and ROI reporting for field events.

What you’ll bring…

• 3–5 years in Marketing Operations, Revenue Operations or related analytical roles.
• Hands‑on experience with HubSpot, Salesforce and marketing analytics tools.
• Strong understanding of campaign attribution, lead lifecycle and CRM data architecture.
• Exceptional data skills; able to conduct deep investigative analysis to identify issues and uncover opportunities.
• Excellent cross‑functional communication skills – especially with marketing, sales and ops teams.

At Synthesia we expect everyone to…

Put the Customer First

Own it & Go Direct

Make the Journey Fun

The good stuff…

Location:

London, UK

📍 A hybrid setting where you can work from our London office in Soho.

💸 A competitive salary + stock options in our fast‑growing Series C start‑up.

🍼 Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary 5 weeks of full pay.

🌴 25 days of annual leave + public holidays in the country where you are based.

🚲 Cycle‑to‑work scheme (London).

🥳 Regular socials and company retreats + and regular tasty lunches!

🏥 Private Medical Insurance (Medical History Disregarded basis) including mental health support, dental & vision, cashback and gym discounts. (UK)

💻 Work from home set‑up.

🚀 A huge opportunity for career growth as you’ll help shape a market‑defining product.