Marketing Manager, UK

Ancient + Brave; Lewes; On-site; GBP 40,000 - 60,000; Full time

Job summary

A growing wellness brand is seeking an experienced Marketing Manager to drive marketing strategy and brand awareness in the UK. This pivotal role includes executing multi-channel campaigns, managing brand partnerships, and ensuring brand consistency across marketing channels. The ideal candidate will have proven brand marketing experience, strong project management skills, and a passion for consumer insights. Join a collaborative team to help shape the future of wellness and contribute to a mission-driven company committed to sustainability.

Benefits

25 days annual holiday plus bank holidays

Private Medical Insurance

Wellbeing day

Discretionary bonus based on performance

50% off products

Continuous training & professional development

Qualifications

• Proven experience in brand marketing within the retail industry.
• Strong project management skills with a track record in delivering multi-channel campaigns.
• Fluent in English (speaking and writing).

Responsibilities

• Execute multi-channel UK marketing campaigns to drive awareness and consideration.
• Support retail marketing initiatives across UK partners.
• Manage multiple projects end-to-end with strong organisation.

Skills

Brand marketing experience

Project management

Creative thinking

Stakeholder management

Consumer insights

Job description

ABOUT US

We are a mission driven wellness brand with an award winning range of collagen, blends and supplements. We started as all good businesses do, by seeing the opportunity to do things differently in a growing market. To carefully balance people, planet, and profit for the sake of the world around us and our health.

We are now shaping the future of wellness with simple daily rituals, thoughtfully and sustainably designed to support women’s health. Our vision is to be the #1 wellness brand in the world, setting new standards for holistic health, sustainability and female empowerment.

As a B‑Corp, Ancient + Brave meets the highest standards of social and environmental Impact. In June 2024 we have been named 5th in The Sunday Times 100 fastest‑growing private companies and we have recently been recognised as one of the FT 1000: Europe's Fastest Growing Companies, 2025. Want to be a part of a team that’s shaping the future of health and wellbeing? We’d love to have you!

THE ROLE

We are looking for an experienced Marketing Manager to support Ancient + Brave’s ambitious growth trajectory in the UK, our home market.

In this role, you’ll help deliver best‑in‑class marketing strategy whilst scaling brand awareness at speed, delivering bold marketing communications with creative to match and NPD launches that expand our customer base.

This is a pivotal role that touches every part of our marketing mix and will be working across all commercial channels (DTC, Amazon & retail), executing marketing activations to launching new products, and owning all brand collateral. You’ll be an integral part of the team, working collaboratively and cross‑functionally at all levels and with all departments (brand and content, Design, ECommerce, Partnerships, Nutrition, Retail, Events and Innovation) as well as external agencies and partners.

The role reports to the Head of Marketing (UK) and will be based at our beautiful offices in Lewes. If you are a creative and strategic marketer with an entrepreneurial spirit, we want to hear from you.

KEY RESPONSIBILITIES

Marketing, Campaigns & Partnerships

• Execute multi‑channel UK marketing campaigns to drive awareness, consideration and new customer acquisition across D2C, ecommerce and retail.
• Partner with the brand team to manage the production and delivery of assets for UK paid media and owned channels, especially digital.
• Support planning and activation of UK brand partnerships, community initiatives and sampling opportunities.
• Coordinate UK podcast activity where relevant – including media planning, script contribution and performance evaluation.
• Support retail marketing initiatives across UK partners, including POS, shopper marketing, product launches, in‑store activation and sell‑through support.
• Attend and support UK events, community activations and sampling sessions, representing the brand and building relationships with the target audience.

Brand Strategy & Consumer Insight

• Support the Head of Marketing (UK) in delivering the UK brand strategy in line with overall business objectives.
• Champion the “voice of the UK consumer”, ensuring marketing decisions reflect their needs, motivations and behaviours.
• Engage with available consumer insight tools (brand tracking, social listening, CRM data, performance analytics) and contribute insights to help shape strategy and activity.
• Support on market research to understand trends, the competitive landscape and opportunities for brand differentiation in the UK market.
• Support ongoing optimisation of the brand’s value proposition and messaging for the UK audience.

Brand Guardianship

• Ensure brand consistency across all UK marketing channels, assets and touchpoints, maintaining alignment with global brand guidelines.
• Localise global brand frameworks and ensure UK execution remains premium, distinctive and consistent.
• Develop and adapt template marketing materials for UK B2C partners, retailers and trade marketing needs.
• Support the creation, briefing and coordination of brand assets (photography, videography, design), working with internal and external partners.

Performance, Measurement & Reporting

• Track and evaluate campaign performance, contributing to regular reporting across brand, acquisition and retail metrics.
• Establish and maintain clear KPIs for UK marketing activity in partnership with the Head of Marketing.
• Provide insights and recommendations for optimisation and continuous improvement across channels.
• Support the development of a robust UK marketing reporting function aligned with global best practices.

Project & Team Management

• Manage multiple projects end‑to‑end with strong organisation, ownership and attention to detail.
• Work closely with the UK commercial, shopper/trade marketing, product and operations teams to ensure integrated, effective execution across all touchpoints.
• Collaborate with global marketing counterparts as expansion accelerates, ensuring UK learnings and insights inform broader strategy.
• Coordinate with in‑house teams and agencies across paid media, PR, partnerships, influencers and creative production.

Budget Management

• Support the Head of Marketing (UK) with day‑to‑day management of the UK marketing budget.
• Ensure accurate tracking, efficient resource allocation and clear forecasting to maximise ROI.

WHO YOU ARE

To be successful in this role, you will need the following skills / knowledge / experience:

• Proven experience in brand marketing, ideally within the retail industry, with D2C consumer brand(s) but open to agency side brand building experience.
• Strong project management skills with a track record of delivering multi‑channel campaigns.
• Ability to seek out and develop new opportunities for brand building, using existing networks and consumer insight available.
• Creative thinker with experience developing and executing bold marketing communications.
• Excellent stakeholder management skills, with the ability to collaborate cross‑functionally.
• Passion for consumer insights and data‑driven decision‑making.
• Have a number of commercially successful and highly regarded creative campaigns and NPD launches under your belt.
• A good understanding of key brand metrics and an ability to interpret data and ask the right questions.
• Fluent in English (speaking and writing).

We will consider candidates who embody the following values:

• Hungry: Ambitious, driven with a growth mindset, always seeking ways to learn, develop and be better.
• Humble: No ego, collaborative team player, always acts with integrity and clear sense of accountability, aligned with our B‑Corp values.
• High Performing – Effective. Efficient, with a solid work ethic. Always operates with self‑awareness that enables them to consistently push for exceptional results—while maintaining resilience, balance, and self‑care.
• Hustle: Entrepreneurial. Innovative, fast‑paced, great communicator. Always adept at solving problems and navigating dynamic, ever‑changing situations.

Our Interview Process and What You Can Expect:

• Application Review: We’ll start by reviewing your CV/application to ensure it’s a good fit for the role.
• Initial Phone Call (circa 15‑20 minutes): You’ll have a brief introductory chat with our People Team. We’ll discuss your experience, your career aspirations and explore how your values align with ours.
• Video Interview (circa 30 minutes): The next step is a virtual interview with the hiring manager, via Google Meet. This will be an introductory conversation featuring experience‑based and competency‑based questions. It’s also a great time to ask any initial questions you have!
• Interview Task: You’ll receive a task via email which you can prepare at home. This will form part of the discussion for the in­person interview. This will allow us to get a better understanding of your experience, skills and ways of working.
• In‑Person Interview (60‑90 minutes): The final stage is an in‑person interview at our Lewes office. You’ll meet with the hiring manager and one other team member and present your interview task and answer competency questions. This is also your opportunity to ask us any remaining questions.

PLEASE NOTE:

• This role requires full‑time working at our stunning Lewes offices. Please apply only if you’re within a reasonable commute.
• We’re not seeking recruitment support for this role at this time.

WHY JOIN US

Ancient + Brave are a community‑built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose – working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back % of all sales towards helping environmental partners, so we can work together towards a better future for our planet.

At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.

We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting + standing desks. Our kitchen is fully stocked with the usual supplies as well as limitless supply of A+B products (you also get 50% off on any product you wish to purchase).

We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually. Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).

Our Private Medical Insurance is designed to support your health and wellbeing, providing swift access to high‑quality care whenever you need it most.

Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.

Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, and mobile/tech purchase.

In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.

We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and workout sessions in the office. We support a number of charities, coordinating our fund‑raising initiatives for maximum impact. We hold two social events a year to come together and connect in a meaningful way.

We are an equal‑opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full‑time, we are open to discussing part‑time setup where appropriate.