Marketing Manager - Fundraising Campaigns

CANCER RESEARCH UK; City Of London; Hybrid; GBP 39,000 - 45,000; Full time

Job summary

A leading charitable organization in London is seeking a Marketing Manager for Fundraising Campaigns to develop and execute a marketing strategy that supports fundraising efforts. The ideal candidate will have extensive experience in managing marketing campaigns, excellent project management skills, and a data-driven mindset. This role offers a competitive salary and benefits package, including a flexible working culture.

Benefits

Generous benefits package

Flexible working hours

Support for personal development

Qualifications

• Experience translating marketing strategy into tactical delivery.
• Experience planning and delivering multi-channel campaigns.
• Proven leadership skills and managing competing priorities.

Responsibilities

• Support the Senior Manager in developing marketing plans.
• Manage integrated multi-channel campaigns and exceed KPIs.
• Collaborate with teams to identify and implement marketing opportunities.

Skills

Marketing strategy translation

Campaign KPI management

End-to-end supporter journey understanding

Data-driven decision making

Project management

Microsoft Office proficiency

Job description

Overview

MARKETING MANAGER - FUNDRAISING CAMPAIGNS

Salary: £39,000 - £45,000 per annum

Reports to: Senior Marketing Manager - Fundraising Campaigns

Department: Marketing, Fundraising and Engagement

Location: Stratford, London w/ high-flex (1 - 2 days per week in the office)

Employment type: 12 month fixed-term contract / Internal Secondment

Working hours: 35 hours per week (we are open to compressed hours in this role)

Closing date: Wednesday 1 October 2025, 23:55

Please note: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

At Cancer Research UK, we exist to beat cancer.

We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That\'s why we\'re looking for someone talented, someone who shares our vision, someone like you.

We have an exciting opportunity for you to join us as a Marketing Manager - Fundraising Campaigns. We need you to support the Senior Manager to develop the product marketing strategy, plan, and budget for an exciting portfolio of Social Fundraising Challenges, Stand Up To Cancer, and DIY fundraising. Further to this, you\'ll manage the delivery of the product marketing plan, meeting KPIs, to time and budget.

Responsibilities

• Supporting the Senior Manager to translate the Fundraising & Marketing operating plan and budget into a product marketing plan and budget
• Defining and developing the audiences and product offerings that need activating as part of this marketing plan and manage the development and delivery of cross-channel integrated briefs
• Managing the planning, set-up, delivery and analysis of integrated multi-channel campaigns that meet and exceed specific product KPIs
• Managing the content and creative production, testing and optimisation process, ensuring campaign assets are fully aligned with Brand messaging and other communications themes
• Working alongside the Senior Manager to motivate the Executives and matrix manage specialist Digital Marketing & Delivery teams to deliver activity across channels
• Collaborating with teams across Audience & Product Marketing to identify and implement strategic marketing opportunities and ensure holistic supporter journeys for product audiences
• Working with digital and data experts from across marketing and the wider organisation to improve communications and better engage our audiences
• Managing the continuous testing and analysis of campaigns, spotting opportunities to optimise ongoing activity and making recommendations to improve the effectiveness of future campaigns
• Working with the Insight team and Senior Marketing Performance Manager to drive development of the marketing strategy and feed learnings into the planning process.

Qualifications

• Significant experience translating marketing strategy into tactical delivery plans by channel, audience, and budget
• Significant experience overseeing the delivery of paid marketing campaigns
• Significant experience planning and delivering multi-channel campaigns that meet campaign KPIs
• Strong understanding of end-to-end supporter journeys and the role of different channels in fully integrated campaigns
• Relevant experience of managing and motivating agencies to drive maximum value from relationships
• Relevant line and matrix management experience with proven leadership skills and the ability to manage competing priorities for yourself and others
• Data-driven with a strong understanding of UX principles and relevant experience of interpreting results and recommending opportunities for optimisation
• Relevant experience of developing highly effective campaign assets for use across channels
• Excellent project management skills including resource and risk management
• Strong Microsoft Office skills, including Excel and PowerPoint

What will I gain?

Each and every one of our employees contributes to our progress and is supporting our work to beat cancer. We think that\'s impressive.

In return, we make sure you are supported by a generous benefits package, a wide range of career and personal development opportunities and high-quality tools, policies and processes to enable you to do your job well.

Our benefits package includes a substantial retirement plan, a generous and flexible leave allowance, discounts on anything from travel to technology, gym membership, and much more.

We don\'t forget people have lives outside of work too and so we actively encourage a flexible working culture.

Our work - from funding cutting-edge research to developing public policy - will change the world. It\'s exciting to be part of our team.

How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won\'t be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you quickly, fairly and objectively.