Marketing Manager - EMEA

Dekra Automotive Ltd; Aberdeen City; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A global automotive services company is seeking a Marketing Manager to develop lead-generation campaigns and manage the marketing calendar. The ideal candidate has 5-7 years of experience in digital marketing and strong skills in campaign management. This role offers a salary between £40,000 - £45,000 DOE plus bonuses and comprehensive benefits including private health insurance and pension contributions.

Benefits

25 days annual leave plus bank holidays

Holiday buy and sell scheme

Private health insurance

Pension contribution

Employee referral scheme

Electric vehicle salary sacrifice scheme

Eye test vouchers

Employee Assistance Programme (EAP)

Qualifications

• Minimum of 5-7 years in digital marketing, campaign management, execution, and performance management.
• Strong understanding of social media and digital tools.
• High degree of professionalism in verbal and written communication.

Responsibilities

• Develop lead-generation campaigns and manage the marketing calendar.
• Drive awareness, engagement, and qualified leads through campaigns.
• Track, measure, and report on campaign performance.

Skills

Digital marketing

Campaign management

Salesforce

Content strategies

Social media

Customer service

Education

Undergraduate degree in business, marketing, or communications

Tools

Salesforce Marketing Cloud

Google Analytics

Job description

Marketing Manager – EMEA

Location : Homebased with occasional travel to DEKRA offices.

Salary : £40,000 - £45,000 DOE + Bonus

Contract : Full time, Permanent

Benefits : 25 days annual leave plus bank holidays, Holiday buy and sell scheme, Private health insurance, Pension contribution, Employee referral scheme, Electric vehicle salary sacrifice scheme, , Eye test vouchers and Employee Assistance Programme (EAP).

We are DEKRA Automotive, part of a global organisation employing over 49,000 people in more than 60 countries! In the UK, we deliver a wide range of services spanning the automotive, oil and gas, insurance, and chemical and process safety industries.

We are now recruiting for a Marketing Manager to assume an integral role as part of DEKRA’s high-performing Marketing team.

You will assume responsibility for developing lead-generation campaigns and serve as the operational lead for the management and execution of the company’s marketing calendar.

This is a crucial role in generating demand and building the company’s market presence cross all relevant channels and platforms with a digital-first mindset.

Additionally, as our Marketing Manager you will be responsible for :

• Supporting the Marketing Director in delivering go-to-market plans, lead generation strategies, and the marketing calendar.
• Managing and executing the marketing calendar across multiple channels.
• Driving awareness, engagement, and qualified leads through effective top and mid-funnel campaigns.
• Developing and implementing content strategies aligned to key stages of the buyer journey.
• Managing marketing automation, email workflows, and lead nurturing campaigns.
• Staying informed on DEKRA’s global social media trends and recommend local campaign strategies.
• Tracking, measuring and reporting on campaign performance to senior leadership.
• Collaborating with cross-functional teams to align activity and optimise results.

In order to be successful in this role you must have :

• Education : Undergraduate degree in business, marketing, or communications
• Experience : A minimum of 5-7 years in digital marketing, campaign management, execution, and performance management in the Consulting Management or Professional Services industry.
• System and / or technical requirements, or preferred : Experience in Salesforce, Marketing Cloud preferred.
• Should have a firm grasp of current marketing tools and strategies and be able to lead marketing campaigns from concept to execution.
• Strong understanding of social channels such as Twitter, LinkedIn, Facebook, Google Analytics, and digital tools
• Ability to think strategically while executing tactical campaign elements
• High degree of professionalism in verbal and written communication
• Experience in delivering a high level of customer service
• Experience in the GCC region would be a plus!

If you feel you have the necessary skills and experience to be successful in this role, click on “APPLY” today!

No agencies please