Marketing Manager, Cake: Lead Strategy & Growth

pladis; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global biscuits and confectionery company is looking for a Marketing Manager for its Cake category in Greater London. This role is pivotal in developing and executing the marketing strategy for the Cake business, aiming to enhance brand presence and drive innovation. The ideal candidate should have marketing experience in Food or FMCG, with a strong emphasis on consumer insights and campaign management. This position offers competitive perks and an inclusive workplace culture.

Benefits

Annual Car allowance

Annual Incentive Plan

Health Cash Plan

Private medical insurance

Enhanced parental leave

25 days + bank holidays

Volunteering Day per year

Cycle to work scheme

Discounted gym membership

Financial Wellbeing Support

Qualifications

• Proven ability to manage a sophisticated portfolio, preferably in confectionery.
• Experience with multimedia comms campaign development and agency management.
• Line management experience preferred.

Responsibilities

• Define the Cake Marketing strategy for pladis UK&I Cake.
• Drive Consumer to Shopper execution across various marketing channels.
• Manage Cake marketing plans and campaigns.

Skills

Marketing experience within Food / FMCG

Consumer and Shopper insights

Campaign development

Inspiring storyteller

Cross-functional experience

Job description

A global biscuits and confectionery company is looking for a Marketing Manager for its Cake category in Greater London. This role is pivotal in developing and executing the marketing strategy for the Cake business, aiming to enhance brand presence and drive innovation. The ideal candidate should have marketing experience in Food or FMCG, with a strong emphasis on consumer insights and campaign management. This position offers competitive perks and an inclusive workplace culture.