Marketing Manager

Manpower; Oxford; On-site; GBP 38,000 - 45,000; Full time

Job summary

A recruitment agency is seeking a Full Time Marketing Manager in Oxford. The role involves delivering marketing campaigns, managing budgets, and collaborating with admissions teams. Applicants should possess strong marketing skills, project management abilities, and experience with digital marketing tools. The position offers a salary up to £45k per annum, depending on experience.

Qualifications

• Proven experience in strategic marketing planning and execution.
• Ability to manage multiple projects with attention to detail.
• Experience with digital marketing tools and analytics.

Responsibilities

• Lead and implement marketing campaigns to recruit students.
• Manage the marketing budget and report on campaign performance.
• Collaborate with admissions and communications teams on marketing initiatives.

Skills

Marketing strategic planning

Organisational skills

Interpersonal skills

Digital marketing proficiency

Copy-writing

Events management

Tools

Adobe Creative Suite

WordPress

Google Analytics

Mailchimp

Job description

Manpower Recruitment have teamed up with an established education environment in Oxford and are looking for a Full Time Marketing Manager. The position is permanent full‑time with a salary up to £45k per annum depending on experience.

The role is office‑based, Monday‑Friday. Working hours are 8:30 am‑5 pm or 9 am‑5:30 pm with one hour lunch; times can be discussed further during the interview.

The Role

Reporting to the Director of Admissions, the Marketing Manager will deliver effective marketing campaigns to recruit students into the environment, at all entry points for both day and boarding. It is a dynamic role that blends marketing and communications responsibilities, with day‑to‑day marketing activities, content creation, research and monitoring. The Manager will line up to manage the Marketing and Communication Executive, organising team activities, allocating tasks, and ensuring appropriate support is available.

The Manager will work closely with the various marketing and communications teams, and with the internal Admissions Manager & Admissions Team to monitor applications, student numbers and report on campaign lead quality.

Main Responsibilities

• Lead, develop and implement a cost‑effective integrated marketing and communications plan to achieve recruitment targets and engage key stakeholders.
• Drive initiatives to increase domestic and international enquiries, visits and applications in collaboration with the Admissions Team and the Global Recruitment Team (GRT) in the UK and abroad.
• Lead and drive innovation in marketing strategy to strengthen future recruitment pipelines, identify new opportunities, implement best practices and develop solutions to emerging challenges.
• Plan and deliver all marketing activities, including recruitment events, digital, social media, PR, email and print for both UK and international audiences.
• Manage the annual marketing budget, ensuring accurate forecasting, reporting and KPI tracking; measure and optimise marketing performance, providing regular reports to the Principal and Director of Admissions & Marketing.
• Maintain brand integrity, ensuring quality and consistency across all communications and materials.
• Own and optimise the school's website, ensuring regular updates and strong performance.
• Support retention by creating and sharing engaging content about school life across multiple channels.
• Build, engage and manage the school's Alumni community.
• Select and manage external agencies and suppliers to deliver effective marketing outcomes.
• Support internal teams, Regional Managers and overseas partners by providing high‑quality marketing collateral.
• Conduct ongoing market research to ensure competitiveness and inform strategic planning.

Essential skills/qualities

• Excellent marketing strategic planning skills.
• Excellent organisational and project management skills.
• Strong interpersonal and stakeholder management skills.
• Outstanding attention to detail and a high level of accuracy.
• Flexibility and resilience in a fast‑moving, target‑driven environment.
• Excellent management skills, motivating and leading marketing across the school.
• Digital marketing proficiency – analysing data reports, managing social media, paid advertising, email marketing tools.
• Excellent campaign management skills.
• Excellent copy‑writing, editing and grammar skills.
• Excellent events management skills (physical and online).

Essential relevant experience and knowledge

• Develop a marketing strategy, marketing plan and content plan.
• Copy writing and editing.
• Design using Adobe Creative Suite.
• Advertising – creating both digital and print adverts and advertising plans.
• WordPress and analytics platforms such as Google Analytics.
• Mailchimp email marketing campaigns.
• Paid media and SEO.

If interested, please get in contact with a Manpower Representative.