Marketing Manager

Zachary Daniels Recruitment; Nottingham; On-site; GBP 45,000 - 55,000; Full time

Job summary

Zachary Daniels, a fast-growing online retailer based in the North West, seeks a Marketing Manager to lead Brand and CRM initiatives. You will own customer engagement, lifecycle journeys and compelling product marketing to drive measurable commercial results.

Reporting to senior leadership, the role combines strategic thinking with hands‑on delivery, balancing creative storytelling with a data‑led approach to optimise campaigns and brand consistency across channels.

Qualifications

• Proven experience leading marketing teams in ecommerce/retail or consumer brands.
• Strong CRM and email marketing expertise with segmentation and automation.
• Experience delivering multi‑channel campaigns across digital channels.
• Solid understanding of brand marketing, product storytelling and messaging.
• Commercially minded with ability to translate data into actionable insights.

Responsibilities

• Develop and deliver engaging product marketing campaigns across digital channels.
• Own CRM and email marketing, including segmentation, automation and customer lifecycle journeys.
• Drive customer retention, repeat purchase and lifetime value.
• Maintain consistent brand positioning, messaging and creative standards.
• Manage campaign content, creative briefs and external partners.
• Analyse campaign performance, customer behaviour and KPIs.
• Identify opportunities to improve engagement, conversion and revenue.
• Manage marketing budgets and maximise ROI.

Skills

CRM

Email marketing

Multi‑channel campaigns

Brand marketing

Data‑driven decisions

Campaign analysis

Content management

Job description

Marketing Manager - Brand & CRM | North West | Online Retailer | Salary £45k - £55k + Benefits

An exciting opportunity has arisen for a commercially minded Marketing Manager to join an established, growing ecommerce business.

This is a hands‑on, varied role combining brand development, CRM, product marketing and multi‑channel campaign delivery. The successful candidate will take ownership of customer engagement, retention and brand consistency, creating compelling campaigns that drive measurable commercial results.

The Marketing Manager will work closely with senior leadership, balancing creative thinking with a data‑led approach to marketing.

Key Responsibilities

• Develop and deliver engaging product marketing campaigns across digital channels.
• Own CRM and email marketing, including segmentation, automation and customer lifecycle journeys.
• Drive customer retention, repeat purchase and lifetime value.
• Maintain consistent brand positioning, messaging and creative standards.
• Manage campaign content, creative briefs and external partners.
• Analyse campaign performance, customer behaviour and commercial KPIs.
• Identify opportunities to improve engagement, conversion and revenue.
• Manage marketing budgets and maximise return on investment.

About You

• Proven experience as a Marketing Manager or Senior Marketing Executive within ecommerce, retail or a consumer brand.
• Strong hands‑on CRM and email marketing experience.
• Experience developing and delivering multi‑channel marketing campaigns.
• A strong understanding of brand marketing, customer engagement and product storytelling.
• Commercially driven, with the ability to translate data into actionable insights.
• Confident managing creative content, external partners and multiple priorities.
• A proactive, organised individual who enjoys both strategy and hands‑on delivery.

This Marketing Manager opportunity offers genuine ownership, variety and the chance to make a measurable impact within a growing business.