Digital Marketing Manager - Up to £50,000

Blu Digital; Greater London; On-site; GBP 45,000 - 55,000; Full time

Job summary

An e-commerce beauty brand in the United Kingdom is seeking a Digital Marketing Manager to drive growth through paid search and CRM. You will manage key performance marketing activities and oversee impactful digital campaigns. The ideal candidate has experience in performance marketing, knowledge of Google Ads and CRM tools like Klaviyo, and strong analytical skills. This mid-senior role offers a chance to make significant contributions in a fast-growing company.

Qualifications

• Previous experience in digital or performance marketing, preferably in beauty or FMCG.
• Proficiency in managing Google Ads campaigns.
• Familiarity with CRM platforms like Klaviyo.

Responsibilities

• Plan, execute, and optimise paid search campaigns.
• Improve customer acquisition, retention, and conversion.
• Collaborate with teams to optimise campaigns and support junior team members.

Skills

Experience in digital or performance marketing

Hands-on knowledge of Google Ads

Familiarity with CRM platforms such as Klaviyo

Strong analytical skills

Project management skills

Proactive, results-driven mindset

Job description

Digital Marketing Manager - Up to £50,000

We are hiring a Digital Marketing Manager to join a fast-growing e-commerce beauty brand, focused on driving growth through paid search and CRM. Reporting to the Marketing Director, this role will own key performance marketing activity and support the delivery of high-impact digital campaigns.

You will plan, execute, and optimise paid search campaigns and CRM activity (email and lifecycle marketing) to improve acquisition, retention, and conversion. Using performance data and insights, you’ll continuously optimise campaigns, collaborate with internal teams and partners, and support junior team members.

The ideal candidate has experience in digital or performance marketing (beauty or FMCG preferred), hands‑on knowledge of Google Ads and CRM platforms such as Klaviyo, strong analytical and project management skills, and a proactive, results‑driven mindset.

This is an excellent opportunity to take ownership of key digital channels and make a measurable impact within a growing e-commerce brand.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing
• Industries: Personal Care Product Manufacturing, Retail Luxury Goods and Jewelry, and Retail Apparel and Fashion