Digital Marketing Manager

Digital Tonic | Digital, eCommerce & Marketing Recruitment; Cardiff; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Performance-related incentives

Ongoing training and development opportunities

Job summary

Digital Tonic is recruiting for a pivotal role driving digital growth in a well-established retail brand in the UK. The ideal candidate will own the performance marketing strategy, manage substantial budgets, and work closely with cross-functional teams. Responsibilities include leading SEO, PPC, and Paid Social initiatives, while mentoring junior team members. The position promises competitive salary, career progression, and opportunities for ongoing training in a forward-thinking environment.

Qualifications

• Proven experience in a performance/digital marketing role, ideally within retail or eCommerce.
• Strong understanding of core digital channels including SEO, PPC, Paid Social, Affiliates, and Display.
• Experience managing agencies and large marketing budgets.

Responsibilities

• Owning and delivering a multi‑channel performance marketing strategy.
• Managing and optimising significant digital budgets.
• Collaborating with cross‑functional teams to align digital activity with wider plans.

Skills

Performance marketing strategy

SEO

PPC

Paid Social

CRO

Analytical skills

Tools

Mailchimp

Klaviyo

WordPress

Excel

Job description

We’re working with a well-established, fast-growing UK retail brand with a strong national presence and an ambitious eCommerce strategy. With continued investment in digital channels, the business is focused on driving scalable online growth, enhancing customer journeys, and delivering best-in-class digital experiences.

You’ll be joining a collaborative and forward-thinking environment where innovation, data, and performance are at the heart of decision‑making.

The Role

Reporting into the Head of eCommerce, this is a pivotal role responsible for driving profitable growth across all digital acquisition channels.

You’ll take ownership of the performance marketing strategy from end‑to‑end planning, execution, optimisation, and reporting - while ensuring all channels are delivering against ambitious KPIs.

Key responsibilities include:

• Owning and delivering a multi‑channel performance marketing strategy (SEO, PPC, Paid Social, Affiliates, Display, App)
• Managing and optimising significant digital budgets (7‑figure spend)
• Leading agency relationships to ensure delivery against performance targets
• Building and maintaining robust forecasting models and reporting on performance
• Driving continuous testing through structured A/B and CRO roadmaps
• Overseeing email and SMS marketing to improve retention and customer lifetime value
• Collaborating with cross‑functional teams to align digital activity with wider trading and marketing plans
• Supporting full‑funnel campaign delivery, including brand activity
• Leading, mentoring, and developing junior team members
• Identifying new growth opportunities and improving overall digital effectiveness

Skills and Experience

We’re looking for a commercially driven digital marketing specialist with strong analytical and strategic capabilities.

Key requirements:

• Proven experience in a performance/digital marketing role, ideally within retail or eCommerce
• Strong understanding of core digital channels including SEO, PPC, Paid Social, Affiliates, and Display
• Experience managing agencies and large marketing budgets
• Solid knowledge of attribution models and performance measurement
• Hands‑on experience with A/B testing and conversion rate optimisation (CRO)
• Experience with email/CRM platforms (e.g. Mailchimp, Klaviyo)
• Familiarity with CMS platforms (e.g. WordPress) and basic HTML
• Strong analytical skills and confidence working with data (including Excel)
• Excellent communication and organisational skills
• Ability to manage multiple priorities in a fast‑paced environment
• Competitive salary and performance‑related incentives
• Opportunity to manage significant budgets and make a real commercial impact
• Career progression within a growing digital and eCommerce function
• Collaborative and supportive team environment
• Ongoing training and development opportunities

If you’re a data‑driven digital marketing professional looking to take ownership of a high‑impact role within a growing retail brand, we’d love to hear from you.