Marketing Manager

OpenSourced - Search & Selection; South Yorkshire; On-site; GBP 45,000 - 55,000; Full time

Job summary

OpenSourced - Search & Selection is recruiting an experienced Marketing Manager for a multi-site consumer retail business. Based at the head office in Rotherham, the role combines brand, retail and omnichannel marketing across stores and ecommerce.

You will own the marketing strategy, drive customer acquisition and retention, and align online and offline activity. A hands-on leader with 5+ years in B2C marketing, strong SEO, CRM and budget management will thrive.

Qualifications

• Around 5+ years’ experience at Marketing Manager, Senior Marketing Manager or comparable level.
• Strong experience in B2C consumer marketing.
• Experience in a multi-site retail business with physical stores as part of the customer journey.
• Experience connecting physical retail and ecommerce as part of an omnichannel strategy.
• Strong brand marketing across multiple locations and channels.
• Good knowledge of SEO, social media, email marketing and CRM.
• Experience developing CRM, retention, loyalty or repeat-purchase activity.
• Full UK driving licence and willingness to visit locations across the estate.

Responsibilities

• Developing the overall marketing strategy and campaign calendar across physical retail and ecommerce.
• Translating commercial objectives into clear, measurable marketing plans.
• Developing strategies to increase in-store footfall, store sales and online conversion.
• Creating localised marketing campaigns across a multi-site retail estate.
• Working with operational and store teams to understand customers, locations and opportunities.
• Connecting online and offline activity, including local promotions and omnichannel initiatives.
• Developing a consistent brand identity, tone of voice and customer experience.
• Overseeing content across website, email, social media and in-store materials.
• Working with ecommerce on SEO, social, email, CRM and onsite merchandising.
• Developing CRM, retention and loyalty activity to increase repeat business.
• Using data to identify growth opportunities and reporting results to leadership.
• Managing the marketing budget with a focus on commercial return.

Skills

Marketing strategy

Omnichannel marketing

B2C marketing

Brand management

SEO

Social media

Email marketing

CRM

Analytics

Budget management

Leadership

Job description

We’re working with an established and growing multi-site consumer retail business to appoint an experienced Marketing Manager into a key position within its head office team. This is a broad brand, retail and omnichannel marketing role, suited to somebody who understands how to grow a business across both physical stores and ecommerce.

About the Role

This is an opportunity for a commercially minded Marketing Manager who enjoys combining strategy with hands-on delivery. You’ll take ownership of the wider marketing approach, working closely with senior leadership, ecommerce and operational teams to build a consistent brand and drive customer acquisition, store footfall, online conversion, retention and repeat business.

Importantly, this is not simply a digital or paid-media position. The physical retail estate is a central part of the role. You’ll need to understand what drives customers into stores, how different locations and customer catchments require different approaches, and how online and offline marketing can work together to create measurable commercial growth.

The Role

You’ll take responsibility for developing and delivering a clear, KPI-led marketing strategy across the business. Responsibilities will include:

• Developing the overall marketing strategy and campaign calendar across physical retail and ecommerce
• Translating commercial objectives into clear, measurable marketing plans
• Developing strategies to increase in-store footfall, store sales and online conversion
• Creating localised marketing campaigns across a multi-site retail estate
• Working closely with operational and store teams to understand customers, individual locations and local opportunities
• Connecting online and offline activity, including local promotions, customer communications and omnichannel initiatives
• Developing a consistent brand identity, tone of voice and customer experience across stores and digital channels
• Overseeing content across website, email, social media and in-store marketing materials
• Working closely with ecommerce colleagues across SEO, social, email, CRM, onsite merchandising and organic visibility
• Developing CRM, customer retention and loyalty activity to increase repeat business
• Using customer, store and performance data to identify commercial growth opportunities
• Setting meaningful KPIs across traffic, footfall, conversion, retention and ROI
• Reporting results and recommendations to senior leadership
• Managing the marketing budget with a strong focus on commercial return
• Reviewing campaigns to understand what worked, what didn’t and how future activity should improve
• Visiting locations across the estate where required to understand customer behaviour and ensure campaigns are being effectively delivered
• Building strong relationships across the business, from senior leadership through to operational and store teams

About You

We’re looking for somebody with:

• Around 5+ years’ experience at Marketing Manager, Senior Marketing Manager or comparable level
• Strong experience within B2C consumer marketing
• Ideally, experience within a multi-site retail business where physical stores are a significant part of the customer journey
• Demonstrable experience developing marketing activity that has increased store footfall, customer visits or physical retail sales
• Experience connecting physical retail and ecommerce as part of an omnichannel strategy
• Strong brand marketing experience, with the ability to create consistency across multiple locations and channels
• Good knowledge of SEO, social media, email marketing and CRM
• Experience developing CRM, retention, loyalty or repeat-purchase activity
• Strong understanding of customer journeys across both online and offline touchpoints
• Experience using analytics and performance data to make marketing decisions
• Confidence setting and reporting against commercial KPIs
• Strong understanding of marketing ROI and budget management
• The ability to communicate effectively with everybody from store teams through to directors
• A proactive, self-starting approach combined with the ability to bring other people with you
• A willingness to remain hands-on with execution, rather than simply delegating activity
• A full UK driving licence and willingness to periodically visit locations across the wider estate

Paid-media experience is useful, but is not essential. The focus is on building a strong brand and commercially effective marketing approach across the complete customer journey. This matches Jason's revised requirements much better: SEO, social, email and CRM remain important, while paid media is expressly secondary.

Experience within a regulated, age-restricted, advertising-restricted or sensitivity-adjacent consumer sector would be particularly advantageous.

The Opportunity

You’ll be joining an established consumer business with a significant physical retail presence alongside a successful ecommerce operation.

There is genuine scope to influence how marketing is approached rather than simply inheriting an existing calendar. You’ll have regular exposure to senior decision-makers and the autonomy to introduce ideas, improve existing activity and build a more structured, measurable and joined-up approach to marketing.

This would particularly suit somebody who has worked within multi-site retail and understands that successful marketing doesn’t stop at generating website traffic. You should be equally interested in what is happening in individual stores, what drives customers through the door and how brand, CRM, ecommerce and local marketing can work together to increase revenue.

The position is £50,000 per annum and based full-time at the company’s head office in Rotherham, with periodic travel to locations across the estate.

If you’re a commercially focused Marketing Manager with genuine experience across physical retail and digital channels, we’d be keen to hear from you.