Marketing Manager

Ashdown Group; Chipping Barnet; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

Ashdown Group in United Kingdom is seeking a commercially minded Marketing Manager to own the B2B marketing strategy and drive brand awareness and lead generation. This hands-on role blends strategic planning with creative execution across digital, content and multi-channel campaigns, supporting business growth.

The position is office-based in Barnet with hybrid options, paying £45,000-£55,000 DOE plus benefits. Working hours are 7:30am–4:30pm with a 45-minute lunch break.

Qualifications

• Significant experience in a broad B2B marketing role.
• Proven experience delivering multi-channel marketing campaigns.
• Strong knowledge of digital marketing, websites, SEO, email and social media.
• Excellent written communication and content creation skills.
• Commercially focused, with the ability to measure and analyse marketing performance.
• Strong organisational and project management skills.
• Confident working with senior stakeholders, sales teams and external agencies.
• Creative, proactive and able to manage multiple priorities independently.
• Desirable: B2B marketing experience, ideally within branded merchandise, promotional products or marketing services.

Responsibilities

• Develop and deliver the annual marketing strategy, plan and budget.
• Manage digital marketing, website content, SEO and analytics.
• Plan and deliver email, social media and multi-channel campaigns.
• Create engaging marketing content, case studies and sales materials.
• Drive lead generation and work closely with the sales team to support new business.
• Manage external agencies, suppliers and marketing budgets.
• Coordinate events, exhibitions and promotional campaigns.
• Monitor marketing performance, KPIs and return on investment.

Skills

B2B marketing

Multi-channel campaigns

Digital marketing

SEO

Email marketing

Social media

Content creation

Analytics

Stakeholder management

Campaign management

Job description

A market-leading creative merchandising business is seeking a commercially minded Marketing Manager to take ownership of their B2B marketing strategy and delivery, driving brand awareness, generating qualified leads and supporting business growth.

This is a hands-on, varied role combining strategic planning with creative execution across digital, content and campaign marketing.

This role is paying £45,000-£55,000 DOE plus benefits and is an office based (Barnet) role predominantly/ideally, although hybrid working is an option. Working hours are 7:30am–4:30pm with a 45-minute lunch break.

Key Responsibilities

• Develop and deliver the annual marketing strategy, plan and budget.
• Manage digital marketing, website content, SEO and analytics.
• Plan and deliver email, social media and multi-channel campaigns.
• Create engaging marketing content, case studies and sales materials.
• Drive lead generation and work closely with the sales team to support new business.
• Manage external agencies, suppliers and marketing budgets.
• Coordinate events, exhibitions and promotional campaigns.
• Monitor marketing performance, KPIs and return on investment.

Essential Requirements

• Significant experience in a broad B2B marketing role
• Proven experience delivering multi-channel marketing campaigns.
• Strong knowledge of digital marketing, websites, SEO, email and social media.
• Excellent written communication and content creation skills.
• Commercially focused, with the ability to measure and analyse marketing performance.
• Strong organisational and project management skills.
• Confident working with senior stakeholders, sales teams and external agencies.
• Creative, proactive and able to manage multiple priorities independently.

Desirable:

B2B marketing experience, ideally within branded merchandise, promotional products or marketing services.