Senior Digital Marketing Manager

Retail Human Resources plc; Cherwell District; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Retail Human Resources plc seeks a Senior Digital Marketing Manager for a fashion retailer. You will lead CRM, lifecycle marketing and customer acquisition across multiple brands, with a strong emphasis on loyalty initiatives and data-driven growth.

The role combines hands-on execution with senior team leadership to drive revenue and customer engagement. The position offers hybrid working and significant career development opportunities within a well-established retail brand during a period of

Qualifications

• Hands-on CRM and lifecycle marketing experience essential.
• Proven track record in driving customer retention and acquisition.
• Senior digital marketing leader with fashion/retail/ecommerce exposure.

Responsibilities

• Lead customer acquisition, retention and CRM strategy across multiple brands.
• Oversee CRM, email marketing, lifecycle campaigns, loyalty initiatives and digital channels.
• Drive data-led CRM strategies to improve reactivation and lifetime value.
• Manage and develop the marketing team and align with business growth.

Skills

CRM

Lifecycle marketing

Email marketing

Customer acquisition

Customer retention

Loyalty programmes

Team leadership

Digital marketing

Data-driven

PPC

SEO

Paid social

Affiliates

Tools

CRM platforms

Loyalty platforms

Job description

Our client is a growing fashion retailer looking to appoint a Senior Digital Marketing Manager to lead customer acquisition, retention and CRM strategy across multiple brands. This is a highly commercial role with responsibility for driving customer growth, engagement and revenue.

Leading a team, you'll oversee CRM, email marketing, customer lifecycle campaigns, loyalty initiatives and digital acquisition channels including PPC, SEO, paid social and affiliates. A key focus will be improving customer retention, reactivation and lifetime value through data-led CRM strategies.

We're looking for a senior digital marketing professional with hands-on CRM and lifecycle marketing experience essential. You'll have a proven track record of driving customer retention and acquisition within a fashion, retail or ecommerce business, alongside team leadership experience and strong commercial awareness. Experience with CRM platforms and loyalty programmes would be highly advantageous.

Offering a competitive salary and hybrid working and strong career development opportunities, this is an excellent opportunity to join a well-established retail brand during an exciting period of growth.

Reference: AK - EO000128MD