CRM Marketing Manager

Get Recruited; Leeds; On-site; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Great Benefits

Job summary

Get Recruited Ltd seeks a CRM Marketing Manager in Leeds to own the customer lifecycle across onboarding, retention and reactivation. You will manage campaigns across email, SMS, WhatsApp and direct mail, driving personalisation and a data-driven approach to engagement and loyalty.

Join a fast-growing DTC business and partner with Experience, Product and Creative teams to build high-impact journeys, test ideas, and continually optimise activation, retention and lifetime value in a hybrid Leeds

Qualifications

• Experience in CRM and lifecycle marketing within a DTC or subscription business.
• Proven track record building automated customer journeys.
• Strong retention, reactivation and loyalty strategies.
• Hands-on with CRM platforms such as Iterable, Klaviyo, Braze or similar.
• Experience running campaigns across email, SMS and other direct marketing channels.
• Strong knowledge of segmentation, personalisation and behavioural triggers.
• Experience with A/B testing and using campaign data to make decisions.
• A commercial mindset and understanding of metrics like LTV, churn, repeat purchase rate and AOV.
• Ability to oversee CRM strategy while still delivering campaigns.
• Some knowledge of HTML and design software for email templates.

Responsibilities

• Taking ownership of automated customer journeys across onboarding, nurture, retention, loyalty and re-engagement.
• Managing CRM activity across email, SMS, WhatsApp and direct mail, ensuring relevant communications at the right time.
• Developing a strong test-and-learn approach across messaging, content, timings and customer journeys.
• Building and improving customer segmentation and personalisation using behavioural and transactional data.
• Creating triggered campaigns based on customer behaviour and identifying new ways to improve engagement.
• Reviewing campaign performance and using results to improve CRM activity.
• Producing monthly CRM reporting and sharing insights with senior stakeholders.
• Building email templates within the CRM platform with the creative team for efficiency.
• Managing the CRM communications calendar and balancing planned campaigns with new opportunities.
• Developing retention and reactivation campaigns to reduce churn and win back lapsing customers.
• Using CRM activity to increase engagement, repeat purchases, attachment rates and AOV.
• Mentoring and supporting a CRM Executive to grow day-to-day activities.

Skills

CRM & lifecycle marketing

DTC / subscription experience

Automated journeys

Retention & loyalty strategies

Campaign management

Segmentation & personalisation

A/B testing

Data-driven decisions

Customer lifetime value

Cross-functional collaboration

Mentoring / team development

HTML basics for emails

Tools

Iterable

Klaviyo

Braze

Job description

CRM Marketing Manager

Leeds - Hybrid

Up to £50,000 + Great Benefits

Get Recruited are recruiting on behalf of a fast growing DTC business who are looking for an experienced CRM Manager to take ownership of the customer lifecycle and help improve how customers are engaged, retained and reactivated.

Working as part of the wider Customer Experience and Product team, you'll manage CRM activity across email, SMS, WhatsApp and direct mail. This is a good mix of strategy and hands-on delivery. You'll use customer data and insight to understand different audiences, improve personalisation and continually test what works. Ultimately, you'll be looking at ways CRM can increase loyalty, reduce churn and improve customer lifetime value.

This is a great opportunity for someone from a CRM Manager, Senior CRM Executive, CRM Manager, CRM & Retention Manager, CRM & Lifecycle Manager, Customer Lifecycle Manager, CRM & Loyalty Manager, CRM Lead or similar.

The Role:

• Taking ownership of automated customer journeys across onboarding, nurture, retention, loyalty and re-engagement.
• Managing CRM activity across email, SMS, WhatsApp and direct mail, making sure customers receive relevant communications at the right time.
• Developing a strong test-and-learn approach across messaging, content, timings and customer journeys.
• Building and improving customer segmentation and personalisation using behavioural, transactional and customer data.
• Creating triggered campaigns based on customer behaviour and identifying new ways to improve engagement.
• Reviewing campaign performance and using the results to continually improve CRM activity.
• Producing monthly CRM reporting and sharing performance and key insights with senior stakeholders.
• Building email templates within the CRM platform and working alongside the creative team to make campaign creation quicker and more efficient.
• Managing the CRM communications calendar and balancing planned campaigns with new opportunities as they come up.
• Developing retention and reactivation campaigns aimed at reducing churn and winning back cancelled or lapsed customers.
• Using CRM activity to increase engagement, repeat purchases, attachment rates and average order value.
• Managing and supporting a CRM Executive, helping with their development while making sure day-to-day activity runs smoothly.

The Person:

• Strong CRM and lifecycle marketing experience within a DTC or subscription-based business.
• Experience building and optimising automated customer journeys.
• A good understanding of customer retention, reactivation and loyalty strategies.
• Hands-on experience with CRM platforms such as Iterable, Klaviyo, Braze or similar.
• Experience running campaigns across email, SMS and other direct marketing channels.
• Strong knowledge of segmentation, personalisation and behavioural triggers.
• Experience with A/B testing and using campaign data to make decisions.
• A commercial mindset and a good understanding of metrics such as customer lifetime value, churn, repeat purchase rate and AOV.
• The ability to look at the bigger CRM strategy while still being comfortable getting involved in campaign delivery.
• Some knowledge of HTML and design software would be useful, particularly when creating and editing email templates.
• Strong communication skills and the confidence to work with different teams and senior stakeholders.
• Previous experience managing, mentoring or developing another member of a CRM team.

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