Marketing Manager

IAA UK; Doncaster; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketplace for vehicles in the UK is seeking a Marketing Manager for Seller Content Marketing. The role involves developing and implementing content strategies, optimizing multiple channels, and analyzing performance to drive engagement with vehicle sellers. The ideal candidate will have a Bachelor's degree in Marketing and over 5 years of experience in marketing strategies. The position offers ongoing professional development and competitive salary.

Benefits

Ongoing training and professional development

Free onsite parking

Employee discounts on Vodafone and parts

28 days holiday

Pension plan with employer contribution

Qualifications

• 5+ years of experience planning and executing multi-channel marketing strategies.
• Strong ability to gather and interpret performance data.
• Automotive industry experience is advantageous.

Responsibilities

• Develop and implement content marketing strategies targeting vehicle sellers.
• Create and optimize content for multiple channels.
• Track and analyze content performance using analytics tools.

Skills

Content marketing strategies

Digital marketing tactics

Salesforce products knowledge

Project management skills

Collaboration and multitasking

Education

Bachelor's degree in Marketing or related field

Tools

PowerBI

Salesforce CRM

Marketing Cloud

Job description

Marketing Manager – Seller Content Marketing

Location: Doncaster

Salary: Competitive dependent on experience

Job Summary

We're seeking a Seller Content Marketing Manager to lead the creation, optimization, and distribution of content aimed at increasing IAA's visibility across owned, earned, and paid channels. Your focus will be building compelling storytelling that attracts and engages vehicle sellers, driving leads, conversions, brand awareness, and trust.

Key Responsibilities

• Develop and implement content marketing strategies targeting vehicle sellers, ensuring alignment with overall marketing objectives.
• Create and optimize content for multiple channels, including web, social, email, and paid media, to maximize reach and engagement.
• Lead the planning and execution of seller-focused campaigns, lead-generation initiatives, and sales enablement programs.
• Manage timelines, deliverables, and quality standards for all content-related projects.
• Track, analyze, and report on content performance using PowerBI, web analytics, and other tools to inform future strategies.
• Ensure consistent application of the IAA brand across all seller-facing content and campaigns.
• Work closely with creative, production, and cross-functional teams to deliver content that resonates with seller segments and drives action.

What We Are Looking For

• Bachelor's degree in Marketing or related field.
• 5+ years of experience planning and executing multi-channel marketing strategies.
• Working knowledge of basic digital marketing tactics including SEM, PPC and social media advertising.
• Deep knowledge of Salesforce products, including Salesforce CRM and Marketing Cloud.
• Strong ability to gather, interpret, and apply insights from web and campaign performance data.
• Demonstrated project management skills a necessity.
• Automotive industry experience would be advantageous.
• Strong collaboration, multitasking, and self-management abilities.
• Occasional travel may be required.

What We Offer

• Monday-Friday, 08:30-17:00.
• Ongoing training and professional development.
• Free onsite parking.
• Uniform and PPE provided.
• Telus Health support.
• Employee discounts on Vodafone, parts, and non-auction vehicles.
• One paid volunteering day per year.
• Competitive basic salary.
• 28 days holiday (including Bank Holidays).
• Pension plan with 3.5% employer contribution.

Please Note: This role is subject to a satisfactory DBS, right to work and reference checks.

We reserve the right to close this vacancy early once a suitable candidate has been found, so please submit your application as soon as possible.

Company Summary

IAA, a part of RB Global, is certified as a Great Place to Work®, is a leading global marketplace connecting vehicle buyers and sellers. Leveraging leading-edge technology and focusing on innovation, IAA's unique platform facilitates the marketing and sale of total-loss, damaged and low-value vehicles.

Equal Opportunity Statement

IAA is an equal opportunity employer and ensures non-discrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located.