Marketing Manager

Get Recruited Ltd; City Of London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A dynamic organization in central London is seeking a proactive Marketing Manager to lead comprehensive marketing strategies. This hybrid role focuses on driving brand awareness and customer acquisition through innovative campaigns and collaboration with cross-functional teams. Ideal candidates will have proven B2B marketing experience and strong analytical skills to enhance campaign effectiveness.

Benefits

Career Progression

Benefits

Qualifications

• Proven experience in B2B marketing, ideally in a commercial setting.
• Strong knowledge of B2B marketing strategies, channels, and tools.

Responsibilities

• Create and implement B2B marketing strategies to drive lead generation.
• Design and execute multi-channel marketing campaigns targeting B2B segments.
• Track and report on marketing KPIs for campaign effectiveness.

Skills

B2B Marketing

Communication

Analytical Skills

Tools

SEO

CRM Systems

Marketing Automation

Job description

MARKETING MANAGER
LONDON - HYBRID
UP TO £55,000 + CAREER PROGRESSION + BENEFITS

THE OPPORTUNITY:
A dynamic and growing organisation based in central London is seeking a proactive and experienced Marketing Manager to lead and execute comprehensive marketing strategies. This role offers a unique opportunity to drive brand awareness, lead generation, and customer acquisition across various channels.

KEY RESPONSIBILITIES:
Strategy Development: Create and implement B2B marketing strategies aimed at driving lead generation, increasing brand awareness, and generating revenue.
Campaign Management: Design and execute multi-channel marketing campaigns (digital, content marketing, events, etc.) that target key segments in the B2B space.
Content Creation: Oversee the development of high-quality content tailored to B2B audiences, such as white papers, case studies, blogs, and webinars.
Digital Marketing: Manage and optimise SEO strategies, oversee PPC campaigns, and utilise marketing automation tools to enhance lead nurturing and CRM integrations.
Performance Analysis: Track and report on marketing KPIs, providing actionable insights to improve campaign effectiveness and ROI.
Collaboration: Work closely with sales, product development, and event delivery teams to ensure cohesive marketing efforts and alignment with business goals.

THE IDEAL CANDIDATE:
Proven experience in B2B marketing, ideally in a commercial setting.
Strong knowledge of B2B marketing strategies, channels, and tools (including SEO, SEM, and CRM systems like HubSpot).
Experience in developing and executing digital and traditional marketing campaigns.
Excellent communication and leadership skills, with the ability to work cross-functionally with sales, product, and executive teams.
Strong analytical skills with the ability to translate data into actionable insights.
Experience with marketing automation platforms and CRM systems ?

Get Recruited is acting as an Employment Agency in relation to this vacancy.