Marketing Manager

Proclinical Staffing; City Of London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading recruitment agency in London is seeking an experienced Marketing Manager to develop and implement integrated marketing plans. The ideal candidate will enhance customer experiences and lead cross-functional teams in executing omni-channel campaigns. Strong digital marketing and communication skills are essential. Experience in healthcare is beneficial but not required. Competitive salary and benefits offered.

Qualifications

• Proven experience in planning and executing omni-channel campaigns.
• Ability to lead cross-functional teams in integrated marketing efforts.
• Strong analytical skills to optimize campaign performance.

Responsibilities

• Develop and execute integrated promotional strategies.
• Enhance customer experiences using data analytics.
• Define KPIs and continuously optimize campaign performance.
• Lead teams to transition strategies to implementation.
• Manage social media and optimize campaign spend.

Skills

Digital marketing

Customer engagement

Social media management

Strategic thinking

Communication skills

Education

Degree in marketing, digital, business or related

Job description

Are you looking to make an impact with your innovation? We are working with a well-established pharmaceutical company to recruit for a dedicated Marketing Manager!

Proclinical is seeking a Marketing Manager to join a dynamic team focused on creating and implementing integrated marketing plans that align with customer needs and business objectives. In this role, you will collaborate with cross-functional teams to design and execute omni-channel customer journeys, ensuring a seamless and personalized experience for various audiences, including patients and healthcare professionals.

Responsibilities

• Develop and execute integrated promotional strategies in line with brand objectives, including content creation, messaging, channel selection, and campaign execution.
• Enhance customer experiences by leveraging advanced website and data analytics to create tailored engagement strategies at both segment and individual levels.
• Define clear goals, KPIs, and metrics for campaigns, continuously assessing performance and optimizing strategies in real-time.
• Lead cross-functional teams with an agile mindset to transition from strategy to implementation, ensuring the delivery of exceptional customer experiences.
• Manage social media and first-party campaigns, optimizing spend to maximize results while maintaining alignment with broader brand strategies.

Key Skills and Requirements

• A degree or equivalent qualification in marketing, digital, business, or a related discipline.
• Proven experience in digital marketing and customer engagement, including planning and executing omni-channel campaigns.
• Strong ability to lead cross-functional teams and integrate digital marketing efforts with overall brand strategies.
• Proficiency in managing social media campaigns and analyzing data to gain insights into customer behavior and needs.
• Strategic thinking and analytical skills to identify business opportunities and optimize campaign performance.
• Excellent communication skills to effectively engage with diverse stakeholders.
• Experience in healthcare or regulated environments is beneficial but not required.

If you are having difficulty in applying or if you have any questions, please contact Joshua Bye at [e-mail].

If you are interested in applying to this exciting opportunity, then please click 'Apply' or to speak to one of our specialists please request a call back at the top of this page.

Proclinical is a leading life sciences recruiter focused on finding exceptional people and matching them with the finest positions across the globe. Proclinical is acting as an Employment Agency in relation to this vacancy.

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