Marketing Manager

Yolk Recruitment Ltd; Cardiff; On-site; GBP 34,000 - 40,000; Full time

Job summary

A training provider in Cardiff is seeking a Marketing Manager to lead marketing efforts and drive business growth through strategic initiatives. The role involves planning marketing strategies, managing campaigns, and building brand awareness. Ideal candidates will have experience in similar roles, strong digital marketing skills, and excellent communication abilities. The position offers a salary of £40,000 and a supportive team environment.

Benefits

30 days holiday including bank holidays

Pension Plan

Health Insurance

Qualifications

• Proven experience in a Marketing Manager or similar role.
• Strong understanding of digital marketing channels and analytics tools.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement a comprehensive marketing strategy.
• Manage and execute campaigns across various channels.
• Analyze campaign performance and produce regular reports.

Skills

Digital marketing channels

SEO

Campaign management

Content creation

Communication skills

Education

Marketing-related degree

Tools

Google Analytics

Canva

Adobe Creative Suite

Job description

Overview

Job Title: Marketing Manager | Location: Cardiff (Office-Based) | Salary: £40,000 per annum | Job Type: Full-time, Permanent

I am delighted to be supporting my client, a training provider based in the heart of Cardiff, committed to delivering high-quality, impactful training solutions. Their mission is to empower individuals and organisations through skills development and continuous learning.

The Job

Due to growth, the business is seeking a talented and driven Marketing Manager to lead all marketing efforts, build brand awareness, and support business growth through strategic marketing initiatives.

As the new Marketing Manager you will be responsible for planning, executing, and optimising marketing strategies to promote training programmes, attract new clients and learners, and strengthen our brand presence both locally and nationally.

This is a fantastic opportunity for a proactive, creative, and commercially-minded marketer to take ownership of a broad and varied marketing function.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business objectives.
• Manage and execute campaigns across digital, print, social media, and events.
• Oversee the creation of engaging content, including website copy, email campaigns, blogs, brochures, and case studies.
• Lead SEO and paid advertising strategies to drive traffic and conversions.
• Manage the company website and ensure it is up-to-date, engaging, and optimised.
• Analyse campaign performance and produce regular reports to measure ROI and inform future strategies.
• Monitor competitor activity and market trends to identify opportunities for growth.
• Manage the marketing budget effectively.

Person Specification

• Proven experience in a Marketing Manager or similar role, ideally within the education, training, or professional services sector.
• Strong understanding of digital marketing channels and analytics tools.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to develop engaging campaigns.
• Proficient in tools such as Google Analytics, email marketing platforms, CRM systems, and design tools (e.g. Canva, Adobe Creative Suite).
• A marketing-related degree or professional qualification (e.g. CIM) is desirable but not essential.

Salary & Benefits

• Competitive salary of £40,000 per annum
• Office-based role with a supportive and collaborative team environment
• 30 days holiday including bank holidays
• Pension Plan
• Health Insurance

For more information contact Lisa at Yolk Recruitment Cardiff