Marketing Manager

Apprentify; Birmingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading technology distributor is seeking a Marketing Manager to lead and execute strategic marketing initiatives. This role is pivotal for driving brand growth through digital campaigns, vendor collaboration, and event planning. The ideal candidate will have over 5 years of B2B marketing experience, strong digital skills, and a passion for technology. Join a transformative company at the forefront of innovation!

Qualifications

• Minimum 5 years of B2B marketing experience, ideally within technology distribution.
• Strong skills in email and social media marketing.
• Proven success in planning and executing events.

Responsibilities

• Develop and implement integrated marketing plans aligned with objectives.
• Lead digital initiatives including email marketing and social media.
• Create and oversee marketing materials and collateral.

Skills

B2B marketing experience

Digital marketing skills

Communication skills

Analytical mindset

Budget management

Tools

Mailchimp

Rocketseed

LinkedIn Marketing

Adobe Creative Suite

Job description

Overview

Our client is a leading technology distributor and solutions provider, supporting the IT channel with innovative technology products, professional services, and technical expertise. With a strong vendor portfolio and logistics capability, they help their partners deliver exceptional value to their customers.

Role Overview

They are seeking a proactive and creative Marketing Manager to lead and execute strategic marketing initiatives across digital, vendor, and channel-focused campaigns. This is a pivotal role within a business undergoing exciting transformation, where marketing is central to growth and brand evolution. You\'ll work closely with internal teams, vendors, and partners to deliver high-impact campaigns, engaging events, and compelling content that drives awareness, engagement, and commercial success. This is an ideal opportunity for someone with strong B2B marketing experience, a passion for technology, and the ambition to shape the future of a growing business.

Key Responsibilities

• Marketing Strategy & Execution: Develop and implement integrated marketing plans aligned with business objectives.
• Analyse market trends and campaign performance to inform future strategy.

Digital Marketing

• Lead digital initiatives including email marketing, social media, and website optimisation.
• Manage content creation and ensure SEO best practices are applied.

Vendor & Partner Collaboration

• Build strong relationships with strategic vendors to deliver co-branded campaigns.
• Coordinate joint marketing activities and leverage vendor resources.

Event Planning & Hospitality

• Plan and execute customer-facing events, webinars, and hospitality initiatives.
• Manage logistics, communications, and post-event follow-up.

Content & Collateral Development

• Create and oversee marketing materials including presentations, case studies, and digital assets.
• Ensure brand consistency and alignment with strategic messaging.

Sales Incentives & Campaigns

• Design and deliver sales incentive programs to drive engagement and performance.
• Monitor effectiveness and adjust strategies to maximise impact.

Marketing Calendar & Reporting

• Maintain a comprehensive marketing calendar and ensure timely execution.
• Track campaign ROI and prepare performance reports for leadership.

Skills and Experience

• Minimum 5 years of B2B marketing experience, ideally within technology distribution or a related sector.
• Strong digital marketing skills including email, social media, and content marketing.
• Experience managing vendor relationships and coordinating joint campaigns.
• Proven success in planning and executing events and hospitality initiatives.
• Excellent communication and interpersonal skills.
• Strong analytical mindset with the ability to interpret data and make informed decisions.
• Commercial awareness and budget management experience.
• Familiarity with marketing platforms (e.g., Mailchimp, Rocketseed, LinkedIn Marketing).
• Desirable: Graphic design skills (Adobe Creative Suite - Illustrator, InDesign, Photoshop).