Marketing Lead

AnyVan; Greater London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A growing logistics technology firm is seeking a Marketing Lead for France. This hybrid role focuses on scaling marketing and growth initiatives in a key expansion market. Responsibilities include defining strategic initiatives, leading go-to-market efforts, and being the voice of the French customer within the organization. The ideal candidate will have strong leadership skills, experience in tech business growth in France, and fluency in both French and English. Competitive salary and generous benefits offered.

Benefits

Competitive Salary

25 days + public holidays

Health & Wellbeing benefits

Family support and maternity pay

Career growth opportunities

Qualifications

• Proven experience launching direct-to-consumer tech businesses in France.
• Strong commercial acumen and ability to measure marketing impact.
• Excellent project management skills and ability to collaborate across teams.

Responsibilities

• Own and execute the French go-to-market strategy.
• Build on successful playbooks to grow the French market quickly.
• Be the voice of the French customer across the business.

Skills

Entrepreneurial mindset

Fluent French

Fluent English

PR and influencer marketing

SEO

Data-driven decision making

Job description

Got Drive? Join AnyVan as we make moving anything, anywhere miles better and build a career that moves just as fast.

Back in 2009, our CEO Angus saw half-empty vans everywhere and knew there had to be a better way! That's how AnyVan began. He set out to create the world's most efficient logistics technology and help halve the number of wasted miles by filling those empty vans.

Since then we've become the nation's favourite way to move, with over 150k five-star reviews and 5 million customers in the UK and Europe. Our team of 400 AnyVanners across London, Cape Town and Bogota is proving that moving doesn't have to cost the earth by helping save 8,520 tonnes of Carbon each year.

We’re looking for a Marketing Lead for France to own and scale AnyVan’s marketing and growth in one of our most important expansion markets. Reporting to the CMO, you’ll define and execute the French go‑to‑market strategy, working closely with Marketing, Sales, Product, Pricing and Operations.

This is a high‑impact, high‑ownership role: you’ll combine sharp strategic thinking with hands‑on execution, bringing deep local market insight and broad channel expertise to acquire customers, improve conversion and accelerate revenue growth. It’s fast‑paced, opportunity‑rich, and ideal for someone who loves building from the ground up.

What you'll do

• Scale fast - Build on the playbooks from our successful Spain launch to rapidly grow France. You’ll own ambitious revenue and growth targets and move quickly to capture market opportunity.
• Lead the go‑to‑market - Define priority audiences, regions and use cases. Partner with Product, Pricing and Operations to ensure strong product‑market fit and a compelling, localised proposition.
• Champion the French customer - Be the voice of the French customer across the business. Ground decisions in clear customer insight and ensure every touchpoint—marketing and product— is culturally relevant and resonates locally.
• Build and scale channels & partnerships - Bring together core channels (PPC, SEO, CRM, Brand, Paid Social, PR, Influencers) while developing high‑impact partnerships with marketplaces, retailers, property platforms, banks and media in France.
• Test, learn and move decisively - Work closely with data science to measure impact and optimise performance, while confidently making informed decisions when data is imperfect in early‑stage growth.
• Act like an owner - Be fully accountable for France’s performance. You’ll be the go‑to expert on the market, driving decisions and outcomes with an entrepreneurial, ownership mindset.

What you'll bring

• A strong entrepreneurial mindset and able to make £10 feel like £100 by out‑thinking rather than out‑spending competitors.
• Proven experience launching and scaling direct‑to‑consumer tech businesses in France (scale‑up experience is a plus).
• Fluent French and fluent English, with exceptional written and verbal communication skills.
• Broad marketing experience with hands‑on ownership of PR and influencer marketing; SEO and partnerships experience is a plus.
• Strong commercial acumen: experience measuring marketing impact on revenue and confidence working directly with data.
• Excellent project management skills, balancing speed, structure and execution.
• The ability to collaborate, influence and gain buy‑in across multiple teams and senior stakeholders.
• A proactive, hands‑on attitude with a strong sense of ownership and accountability.
• An appetite to learn and be part of a two‑way feedback culture.
• Curiosity, adaptability and enthusiasm for learning in a two‑way feedback culture.

Location and Eligibility

• This is a hybrid role, with at least 3 days per week based in our Hammersmith office.
• We’re open to international candidates and can offer visa sponsorship for those relocating, provided they have strong, demonstrable experience working directly with the French market.

What We Offer

💰 Competitive Salary- Highly competitive salaries

🌴 Generous Time Off- 25 days +public holidays, Christmas Eve on us, Long‑service perks capped at 30 days.

💪 Health & Wellbeing- On‑site gym, Membership with Vitality, Enhanced sick pay

📈 Future Ready- The People’s Pension (5% you, 3% us)

👶 Family Support- Enhanced maternity pay

🚲 Easy Travel- 2 minutes’ walk from the tube, Octopus Electric Vehicles, Cycle to Work Scheme with Showers and towels on site.

☕ Daily Perks- In‑house barista coffee, free breakfast every day and local discounts

🎉 Culture & Community- Weekly drinks, fun socials, and rewards that take you places (literally - last winners hit the Alps)

🚀 Career Growth- Join a disruptive technology leader and fast forward your career move

Our company values are

• Have fun, get it done (work hard play hard, satisfaction in results, do the right thing)
• Progress over perfection (Innovate and disrupt, Curious and adaptable, Work quick, learn quicker)
• One team thinking big (Collaborate and communicate, Celebrate wins, Embrace challenges)

DE&I

We are committed to building an inclusive and diverse workplace where every voice is heard, every perspective is valued, and every individual has the opportunity to thrive. We welcome applicants from all backgrounds to be part of our mission and contribute to our vibrant culture.