Marketing Executive

Buckinghamshire New University; Sunderland; Hybrid; GBP 33,000 - 38,000; Full time

Job summary

A leading educational institution in High Wycombe is seeking a Marketing Executive to support integrated marketing campaigns aimed at attracting and retaining students. This permanent, full-time position involves collaborating with multiple departments, managing digital campaigns, and conducting competitor analysis. The ideal candidate will have a recognized marketing qualification and proven experience in a marketing team, with strong digital skills and a proactive attitude. A hybrid working model is available alongside generous holidays and additional staff benefits.

Benefits

Generous holiday entitlement

Hybrid working

Training & development support

Contributory pension scheme

Discounted gym membership

Staff discounts with major retailers

Qualifications

• Proven experience of working effectively within a Marketing team.
• Track record of delivering integrated marketing campaigns with measurable impact.
• Knowledge of content creation processes.

Responsibilities

• Support planning and delivery of integrated marketing campaigns.
• Assist in managing multi-channel marketing activity.
• Conduct regular competitor analysis and market research.

Skills

Digital marketing skills

Proactive team player

Effective communication

Project management

Education

Recognised marketing accreditation

Tools

Microsoft tools

Google Ads

Job description

Location: High Wycombe
Contract Type: Permanent
Salary Range: £33,951 - £37,694 per annum
Hours per week: 37
Closing Date: 13/02/2026
Ref No: 1973

Marketing Executive

Full Time (37hrs per week) Permanent – High Wycombe Campus & Hybrid

At Buckinghamshire New University, we are challenging the higher education status quo. We do things differently because our students, staff and the wider world need us to.

It is an exciting moment to join us. We are boldly reimagining what a university can be: rooted in social mobility, celebrating difference, and empowering people to become more than they thought possible.

Our Marketing team is central to that mission. We want a brilliant, hands‑on Marketing Executive to help deliver integrated campaigns that attract, convert and retain students.

This role supports the delivery of the University’s marketing campaigns and activity as part of an in‑house creative agency, marketing the university externally to a variety of audiences.

What We Offer

• a generous holiday entitlement (35/30 days per annum, plus bank holidays & closure days)
• Hybrid working (dependent on business needs)
• Training & development support opportunities
• Contributory pension scheme
• Discounted gym membership for our on‑site gym
• A range of staff discounts with major retailers

Job Description

To support the delivery of the University’s marketing campaigns and activity by being an integral part of an in‑house creative agency that is responsible for marketing the university externally to a variety of audiences.

Main Duties & Responsibilities

• Support the planning and delivery of integrated marketing campaigns that are distinctive, rich in storytelling and effective at presenting BNU to prospective students.
• Assist in managing the day‑to‑day production and delivery of multi‑channel marketing activity that resonates with target audiences, including digital advertising, content marketing, events, and collateral, ensuring process discipline and excellence, as well as consistency with the brand platform and brand guidelines.
• Act as a collaborative and proactive marketing partner to internal clients, academics and other university departments that require marketing materials and support, managing the project from briefing stage to agreeing the approach to execution and measurement.
• Work closely with the Digital team on executing Google ads and paid social to ensure our marketing communications resonate with the needs and wants of prospective students.
• Audit and update course content on BNU and external websites and update email and newsletter content.
• Champion brand consistency across paid, earned and owned touchpoints, ensuring excellence and accuracy.
• Conduct regular competitor analysis and market research that will help the team anticipate new trends, opportunities and risks.
• Keep the Marketing team status document up to date, attend team status meetings and share responsibility for delivering projects on time and on brief.
• Build strong working relationships with all key internal and external stakeholders.
• Comply with relevant legislative and other requirements (e.g., the Data Protection Act 2018 and GDPR; Health and Safety; UKVI; and Equality and Diversity) in all working practices.
• Perform other duties temporarily or on a continuing basis, as may reasonably be required.

Person Specification – Essential Criteria

Education, Qualifications & Training

Recognised marketing accreditation (A)

Knowledge & Experience

Proven experience of working effectively within a Marketing team (A/I)

Track record of delivering integrated marketing campaigns, including those with a focus on recruitment or acquisition, with measurable impact. (A/I)

Proven experience of managing digital campaigns across Google Ads and paid social (A/I)

Knowledge of the process of content creation, especially around updating website page copy, including taking a clear brief, making changes, reviews and approvals. (A/I)

Skills

Digitally able and proficient in Microsoft tools (A/I)

Effective, collaborative communication skills (A/I)

Proactive can‑do attitude, a real team player (A/I)

Ability to manage and prioritise (with the help of the team) multiple projects and deadlines (A/I)

Special Requirements

n/a

Behavioural Indicators

• Delivering excellent service – providing the best quality service to external and internal customers, students and stakeholders, building genuine and open long‑term relationships to drive up customer service standards.
• Achieving results – consistently meeting agreed objectives and success criteria, taking personal responsibility for getting things done.
• Working together – working collaboratively and across boundaries with others to achieve objectives, recognising and valuing the different contributions people bring to this process.

BNU is proud to have a diverse community and a strong track record of diversity, equity and inclusion. We promote an inclusive workplace and encourage applications from candidates likely to be underrepresented in BNU’s workforce, including people from global majority backgrounds, people with disabilities and LGBTQI+ people, especially in more senior roles.

All applications are made in full and online.

Please let us know if you require any adjustments or support during the recruitment process. We are happy to discuss any reasonable adjustments that would enable you to perform to the best of your abilities in your role.

We ensure that our interview/shortlisting chairs complete the relevant e‑learning and/or inclusive recruitment training.

If you are successful in securing an interview for the role, you will be required to provide proof of eligibility to work in the UK.

BNU is a Disability Confident employer and as such you will be given the opportunity to declare a disability as part of the application process.

For further information about this role please contact Sophie Payne, Senior Marketing Lead.