Marketing Executive

Fresh; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading student accommodation provider in Greater London is looking for a Marketing Executive to shape and deliver impactful multi-channel campaigns. The ideal candidate will manage social media, coordinate website updates, and lead integrated campaigns while providing performance insights. With a strong focus on digital engagement and creative messaging, this role requires proven experience and enthusiasm for brand storytelling and audience engagement. This is an excellent opportunity to contribute to a dynamic marketing team.

Benefits

Generous holiday entitlement

Health cash plan

Cycle to work scheme

Exclusive shopping discounts

Life insurance

Qualifications

• Proven experience as a marketing executive, ideally in a consumer-focused environment.
• Hands-on expertise across digital platforms and performance analysis.
• Strong copywriting skills with tailored messaging for different audiences.

Responsibilities

• Own social channels and create compelling content.
• Coordinate website updates, support SEO and campaign tracking.
• Lead integrated campaigns and produce performance reports.

Skills

Multi-channel campaign management

Copywriting

Digital marketing tools

Data analysis

Collaboration

Tools

CMS platforms

Analytics dashboards

SEO tools

Job description

Are you a strategic marketer with a creative edge and a passion for digital engagement?

Here at Fresh we're looking for a Marketing Executive to help shape our brand and deliver impactful, multi-channel campaigns that drive engagement and support the successful lease-up of our properties.

As a brand ambassador for Fresh and our property portfolio, you'll lead on content creation, campaign execution, and performance reporting, ensuring everything we deliver is on-brand, data-driven, and commercially effective.

Key Responsibilities

Social Media & Content:

Own our social channels and create compelling content that resonates with our audience.

Website & Digital:

Coordinate updates with our agency and support SEO, campaign tracking, and AI marketing developments.

Campaigns & Creative:

Lead the delivery of integrated campaigns, brief creative assets, and support strategic initiatives.

Reporting & Insights:

Produce performance reports and presentations for internal and external stakeholders.

Programme & Events:

Support Fresh's Belong programme and activate marketing campaigns across selected properties.

Data Analysis:

Interpret media performance data to shape future marketing plans and flag performance concerns.

What You'll Bring

You'll have proven experience as a marketing executive, ideally within a fast-paced, consumer-focused environment. You're confident managing multi-channel campaigns from concept to delivery, with hands‑on expertise across digital platforms, content creation, and performance analysis.

Your copywriting skills are sharp, and you know how to tailor messaging to different audiences and channels. You're comfortable using marketing tools such as CMS platforms, social media schedulers, analytics dashboards (e.g. Looker Studio), and SEO tools—and you're always keen to explore new technologies, including AI-driven marketing solutions.

As a strategic thinker, you bring fresh ideas to the table and can translate insights into actionable plans. You're highly organised, detail‑oriented, and capable of juggling multiple projects without compromising quality. Collaboration comes naturally to you, and you thrive in environments where cross‑functional teamwork and creativity are valued.

Above all, you're passionate about brand storytelling, audience engagement, and delivering marketing that makes a measurable impact.

Benefits of working at Fresh

We offer:

A dedicated Training team to assist you with development of your on‑job training.

A generous holiday entitlement of 25 days, plus bank holidays to recharge and enjoy life beyond work.

An in‑house Learning & Development team to support you with personal and professional development including vocational qualifications.

Health cash plan to contribute to everyday healthcare expenses.

Access to 'Your Wellbeing' programme & OpenUp – a confidential wellbeing platform.

Stay active and take advantage of our cycle to work scheme.

Access to exclusive shopping discounts to help your money go further!

Life Insurance for peace of mind.

About Fresh

Fresh are a multi award‑winning student accommodation provider with over 20,000 beds in our portfolio across the UK & Ireland. We're looking for someone to support their residents and the wider operational team.

We create great places to live, built on the simple principle that the people around you can make a huge difference to your way of life. If you're a people person who loves working collaboratively and is great at making things happen, then you'll fit right in!