Marketing & Engagement Manager

Elsevier Inc.; City of Westminster; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading information analytics company is seeking a Lifecycle Marketing Specialist to develop and manage marketing programs that support subscribers from onboarding to renewal. The role involves creating automated messaging flows to enhance user engagement and collaborating with multiple teams to maximize conversions. The ideal candidate will have experience in CRM marketing within SaaS products, strong analytical skills, and a collaborative approach in a hybrid work environment with competitive benefits.

Benefits

Wellbeing initiatives

Parental leave

Study assistance

Sabbaticals

Competitive benefits

Qualifications

• Experience in customer lifecycle, retention, or CRM marketing, especially within SaaS.
• Strong analytical skills using analytics tools to inform decisions.
• Ability to design and measure campaigns that boost engagement.

Responsibilities

• Develop and manage lifecycle marketing programs for subscribers.
• Create automated messaging flows to guide users through key milestones.
• Collaborate with teams to re-engage inactive users and support upselling.

Skills

Customer lifecycle management

CRM marketing

Marketing automation

Data analysis

Written communication

Collaboration

Tools

Braze

Adobe Analytics

Tableau

Pendo

Job description

• Develop and manage lifecycle marketing programs that support subscribers from onboarding to renewal.
• Create and optimise automated messaging flows using platforms like Braze and Pendo to guide users through key milestones and maximise conversion.
• Implement strategies to boost user engagement, encourage renewals and minimise cancellations.
• Collaborate with acquisition teams on campaigns to re‑engage inactive users and support upsell and cross‑sell initiatives.
• Work effectively with Product, Marketing, Content, Ecommerce and Analytics teams.
• Use data and analytics to monitor performance and identify opportunities for improvement.
• Champion continuous optimisation of messaging and campaign effectiveness.
• Ensure all communications reflect Elsevier's brand standards, responsible communication practices and data privacy requirements.
• Contribute to user adoption efforts across individual and institutional channels by adapting journey paths to varied needs.
• Experience in customer lifecycle, retention or CRM marketing, especially within SaaS or subscription products.
• Proficient with Braze or similar marketing automation.
• Familiarity with Pendo or other in‑product messaging tools is a plus.
• Understanding of customer segmentation, journey mapping and personalised marketing approaches.
• Ability to design, execute and measure campaigns that increase engagement and retention.
• Comfortable using analytics tools such as Adobe Analytics or Tableau to inform decisions.
• Strong written communication skills, able to make complex information clear and engaging.
• Interest in supporting the academic research community and understanding user needs.
• Collaborative approach and adaptability in a dynamic environment.

London / Hybrid / Remote – support for work‑life balance with wellbeing initiatives, parental leave, study assistance, sabbaticals, and competitive benefits.