Marketing Director

AYURSMITH WELLNESS (OPC) PRIVATE LIMITED; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading wellness company in the United Kingdom is seeking a Marketing Director to lead its marketing efforts. The role involves developing marketing strategies, coordinating marketing campaigns, and collaborating with the sales department to create effective pricing strategies. The ideal candidate will hold a bachelor's degree in business, marketing, or communications, along with significant experience managing marketing teams and campaigns. Strong project management and communication skills are essential. This role offers the opportunity to make a significant impact on the company's brand development and market presence.

Qualifications

• Proven experience in running a marketing team and marketing campaigns.
• High competency in project and stakeholder management.

Responsibilities

• Oversee the marketing department.
• Evaluate and develop marketing strategy and plan.
• Plan, direct, and coordinate marketing efforts.
• Communicate the marketing plan.
• Conduct research on demand for products and services.
• Perform competitor research.
• Work with sales to develop pricing strategies.
• Identify potential customers.
• Develop promotions with advertising managers.
• Understand budgets and finance.
• Compile lists describing offerings.
• Manage advertising campaigns.
• Build brand awareness and positioning.
• Support sales and lead generation.
• Coordinate marketing projects.
• Organize conferences, trade shows, and major events.
• Oversee social media marketing and content marketing.

Skills

Project management

Stakeholder management

Marketing strategy development

Strong communication skills

Education

Bachelor's degree in business, marketing, or communications

Job description

We are looking to hire a Marketing Director who will be in charge of leading our company's marketing efforts. As a successful hire, you will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands. You will also be working closely with our sales department to develop a pricing strategy that will help us maximize profits and market share. Finally, you will be in charge of organizing company conferences, trade shows, and major events.

To be considered for this position, you will need a bachelor's degree in business, marketing or communications. You will also need to have proven experience in running a marketing team and marketing campaigns. High competency in project and stakeholder management is a huge advantage.

Marketing Director Responsibilities:

• Overseeing marketing department.
• Evaluating and developing our marketing strategy and marketing plan.
• Planning, directing, and coordinating marketing efforts.
• Communicating the marketing plan.
• Researching demand for our products and services.
• Competitor research.
• Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
• Identifying potential customers.
• Developing promotions with advertising managers.
• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Compiling lists describing our offerings.
• Developing and managing advertising campaigns.
• Building brand awareness and positioning.
• Supporting sales and lead generation efforts.
• Coordinating marketing projects from start to finish.
• Organizing company conferences, trade shows, and major events.
• Overseeing social media marketing strategy and content marketing.