Marketing Data Steward & Insights Lead

Bromcom Computers; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A UK-based education technology company is seeking a candidate to lead their marketing and sales data management. The successful candidate will ensure the accuracy and usability of data within Dynamics 365 CRM, handle data cleansing, and maintain marketing segmentation for campaigns. Key responsibilities include integrating external datasets, documenting processes, and preparing for future marketing automation. Candidates should have strong data management experience and advanced skills in Excel and Power BI.

Responsibilities

• Lead the data-cleanse and enrichment programme, linking schools with unique IDs.
• Manage CRM governance: field definitions, duplicates, record ownership.
• Build and maintain marketing segmentation lists for campaigns.
• Support inbound enquiry tracking ensuring leads are logged correctly.
• Collaborate with BI team to align data feeds with Power BI dashboards.
• Integrate external datasets to add contextual intelligence.
• Document processes and train teams on data quality.
• Prepare systems for future marketing automation workflows.

Skills

Strong knowledge of Dynamics 365 CRM (or equivalent)

Proven experience in marketing or sales data management

Hands-on ability to clean, enrich, and maintain datasets

Understanding of marketing segmentation and GDPR principles

Advanced Excel / Power Query skills

Detail-driven, organised, and collaborative working style

Tools

Dynamics 365 CRM

Power BI

ClickDimensions

HubSpot

Eloqua

Job description

A UK-based education technology company is seeking a candidate to lead their marketing and sales data management. The successful candidate will ensure the accuracy and usability of data within Dynamics 365 CRM, handle data cleansing, and maintain marketing segmentation for campaigns. Key responsibilities include integrating external datasets, documenting processes, and preparing for future marketing automation. Candidates should have strong data management experience and advanced skills in Excel and Power BI.