Marketing & Data Analyst

Freshminds Interim; Tower of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment firm is looking for a Marketing & Data Analyst to support strategies for growth in the UK & Ireland. This hybrid role requires managing CRM campaigns, analyzing demand performance, and collaborating with various teams. The successful candidate will have a Bachelor's degree in a related field, strong data analysis skills, and proficiency in Excel/Google Sheets and SQL. The position is contractual for 6 months, starting January 2026, with a day rate of £140-£145 inside IR35.

Qualifications

• Bachelor's degree in a relevant field is required.
• Strong analytical skills and experience with data is essential.
• Excellent organizational and communication skills needed.

Responsibilities

• Plan and execute CRM campaigns across owned channels.
• Analyze demand performance metrics and provide insights.
• Manage acquisition products and optimize budgets.

Skills

CRM campaign management

Data analysis

Excel/Google Sheets proficiency

SQL

Stakeholder management

Education

Bachelor's degree in Business Analytics, Marketing, Finance, or similar

Job description

The Role

A large tech-driven platform is seeking a Marketing & Data Analyst to join their team for an initial 6-month contract. You will support the development and execution of demand and consumer growth strategies for the UK & Ireland, working closely with cross-functional teams to drive user acquisition and engagement. The role involves managing CRM campaigns and analysing performance data to optimise growth initiatives.

Responsibilities

• Plan and execute CRM campaigns across owned channels (In-app, email, etc.)
• Coordinate campaign calendars with Marketing, Enterprise Accounts, and Operations teams
• Analyse demand performance metrics and share insights with leadership teams
• Manage acquisition products and optimise budget deployment
• Support product launches and end-to-end execution of growth initiatives

Requirements

• Bachelor's degree in Business Analytics, Marketing, Finance, or similar
• Strong proficiency in Excel/Google Sheets and SQL
• Experience with quantitative data analysis and modelling
• Highly organised with attention to detail and ability to execute quickly
• Excellent communication and stakeholder management skills

Details

• Start date: January 5 2026
• Duration: 6 months
• Day rate: £140-£145 per day inside IR35.
• Location: London, hybrid 2-3 days per week.