Marketing Creative Content Leader - Vice President

JPMorgan Chase & Co.; Greater London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading financial institution is seeking a Marketing Creative Content Leader in Greater London to oversee content strategy and manage a team of writers. The candidate should demonstrate a solid portfolio in consumer branding and have strong leadership and writing skills. Successful applicants will play a crucial role in crafting compelling content that enhances customer engagement. This role offers the opportunity to shape brand voice across multiple channels, making a significant impact on customer satisfaction.

Qualifications

• Proven portfolio demonstrating expertise in consumer brand work.
• Significant writing experience in marketing or creative roles.
• Relevant experience managing and coaching junior staff.
• Understanding of the importance of great customer experience.
• Comfortable multi-tasking and prioritizing tasks.
• High competency in writing across various formats.
• Guardian for brand voice and tone with editorial standards.

Responsibilities

• Lead content strategy for multiple European markets.
• Manage a team of copywriters and improve team performance.
• Develop campaigns focusing on customer experience.
• Maintain and evolve brands’ voice and tone.
• Collaborate with stakeholders to address challenges.
• Create playbooks for successful scaling.
• Enhance team writing and management skills.

Skills

Content strategy leadership

Creative writing

Team management

Stakeholder engagement

Critical thinking

Multi-tasking

Attention to detail

Process adherence

Communication skills

Adaptability

Education

Bachelor's Degree in English Language or related field

Job description

JPMorgan Chase & Co. is expanding its business and investing in innovative ways to attract customers, deepen engagement, and drive increased satisfaction through delightful interactions with digital products and experiences. Our team is at the heart of this transformation, focused on creating compelling content for our innovative offerings. We believe that engaging, relevant, and contextual content is at the heart of personalized customer experiences.

As a Marketing Creative Content Leader in the International Consumer Bank team, you will manage and lead our team of marketing writers, helping us put words to work across every channel within the Chase and Nutmeg brands. You are a fluent storyteller and strategic thinker who will quickly learn about our audience and lead our team to create compelling content that empowers and delights users. Our culture values intellectual curiosity, honesty, passion, and a hunger for growth, and we seek individuals motivated to expand their skills while working on an exciting venture.

Job Responsibilities

• Lead content strategy within our Creative Studio for engaging, strategic content across every channel in multiple European markets, including web, social, comms, display, OOH, and search, covering both organic and paid media.
• Manage a team of copywriters and contribute to the Content team’s value and reputation. Be willing to be a hands‑on writer when needed.
• Ideate and deliver end‑to‑end campaigns, focusing on creating best‑in‑class customer experiences and shaping content and comms across journeys and touchpoints.
• Continue to develop our brands’ voice and tone to power our marketing and influence the evolution of our products.
• Partner with stakeholders across the business to build trust, challenge intelligently, and find smart solutions to tricky problems.
• Plan for scale by creating playbooks and guidelines that become blueprints for the team’s success.
• Think critically and get curious to ensure we’re doing things the right way and for the right reasons, and be willing to create or update processes where they could be better.
• Help the team become better writers and managers by sharing best practices, coaching, and mentoring their progress.

Required Qualifications, Capabilities, and Skills

• Proven portfolio of consumer brand work demonstrating your expertise.
• Significant writing experience in a marketing or creative role with an in‑house consumer brand or from an agency working with consumer brands.
• Relevant people management experience and coaching junior managers in their development.
• Understanding of the value of great CX and the role content plays in shaping propositions.
• Critical thinker who asks the right questions.
• Effective multi‑tasker comfortable prioritizing to meet deadlines.
• Technically skilled, highly competent writer with a knack for language, from micro‑copy to long‑form.
• Guardian and advocate for our voice and tone, with high editorial standards.
• Adept at following processes and understanding the needs of a regulated environment.
• Team player who looks for opportunities to add value and make an impact.
• Eager to learn and improve continuously.

Preferred Qualifications, Capabilities, and Skills

• Bachelor’s Degree in English Language, English Literature, Communications, Journalism, Creative Writing, or similar.
• Experience shaping, expanding, and working within brand guidelines.
• Experience managing and collaborating with stakeholders.
• Excellent communication skills, both written and oral.
• If your skills and interests align with our needs and you’d like to be part of building the bank of the future, please apply today.