Marketing Content Specialist

REP Fitness UK & Europe; Gloucester; On-site; GBP 35,000 - 38,000; Full time

Job summary

A leading health and fitness company is seeking a Marketing Content Specialist to ignite the REP Fitness story. In this role, you'll craft captivating digital content that engages and drives sales across the UK and Europe, focusing on social media platforms. Ideal candidates will have a proven track record in content creation, video production, and social media management. This full-time role offers a salary of £35,000 - £38,000, along with additional benefits including annual leave and private medical cover.

Benefits

Company bonus scheme

25 days annual leave + bank holidays

Company pension scheme

Private medical cover

Life assurance

Employee assistance programme

Staff discounts on REP gear

Access to an on-site gym

Free on-site parking

On-site electric vehicle charging

Qualifications

• Strong background in a content creation role with a portfolio showcasing social and digital expertise.
• Technical skills in video creation and editing for social media.
• Proficient in creating static graphics and basic motion graphics.

Responsibilities

• Plan, produce, and edit digital-first content tailored for UK and European audiences.
• Create on-brand 2D graphics and basic motion graphics.
• Optimize content for various social platforms.

Skills

Content creation

Video editing

Graphic design

Social media management

Data analysis

Project management

Tools

Adobe Premiere Pro

Final Cut

Adobe Photoshop

Adobe Illustrator

Canva

Job description

Overview

Marketing Content Specialist

• Closing Date: 13 February 2026 @ 15:00
• First Stage Interviews: Week commencing 16 February 2026
• Salary Range: £35,000 - £38,000 pa (details of further benefits below)
• Contract: Permanent
• Department: Brand & Marketing
• Location: Gloucester, UK
• Hours of Work: Full Time (37.5 hours per week, typically Mon-to-Fri).
• Line Manager: Director of Brand & Marketing - UK & Europe
• Direct Reports: None

Who are REP Fitness UK?

REP Fitness is a premium strength equipment brand built by athletes, for athletes. From our roots in Colorado, USA, we’ve grown into a global fitness powerhouse - now officially launched across the UK and Europe.

Our mission is simple: to make world-class strength equipment accessible to everyone, from commercial gyms and performance centres to home training spaces. We combine innovation, functionality, and style to help lifters of every level achieve their goals.

Each product is designed, tested, and refined to deliver performance without compromise. Whether it’s our award-winning power racks, adjustable benches, or precision-engineered plates and dumbbells, REP is known for its attention to detail, durability, and modern design.

In the UK and Europe, we’re committed to providing:

• 🏋️‍♂️ High-performance gym equipment for home and commercial use
• 🚚 Fast, reliable delivery from our regional distribution network
• 💬 Local customer support and expert advice
• 🌍 Access to REP’s full global innovation line-up

Our goal is to raise the standard for what lifters expect from their equipment, combining American innovation with local service excellence.

Our Core Values

• Think Like a Customer: We empathize with our customers; understand the 'why' behind every decision we make
• Progress not Perfection: We don’t let perfect get in the way of good; we are better today than we were yesterday
• Positive Attitude: Be a glass half-full kind of person and remember to have fun
• Teamwork without Ego: We put the team above ourselves; we only win together
• Take Initiative: We drive momentum; if there is an opportunity to make us better, we want to hear it

About this Role

We’re looking for a Marketing Content Specialist to join our team and bring the REP Fitness story to life. Reporting to the Marketing Manager, you’ll play a pivotal role in planning, producing, and optimising high-quality digital content that drives brand awareness, engagement and sales across the UK and Europe.

In this role, you’re a utility player and a visual storyteller, embodying your versatility and passion for fitness while capturing the "home gym journey" of our customers. You’ll be responsible for everything from short-form video to 2D graphics, ensuring every piece of content inspires our community to reach their goals. If you thrive in a fast-paced environment and love creating digital assets that make an impact, this is the role for you.

What you can expect to be doing

• Digital Storytelling: Planning, producing, and editing digital-first content (short-form video, social assets, and web content) tailored specifically for our UK and European audiences.
• Visual Excellence: Creating on-brand 2D graphics, banners, and basic motion graphics using tools like Adobe Photoshop, Illustrator, and Canva.
• Channel Optimization: Tailoring and optimizing content for every platform—including Instagram, TikTok, YouTube, LinkedIn and ecommerce—to ensure perfect formats, hooks, and thumbnails.
• Collaborative Creation: Working closely with the wider marketing team to translate campaign briefs into clear asset lists and content plans.
• On-the-Ground Production: Capturing customer stories, product demos, and behind-the-scenes content through shoots and basic production management.
• Maximizing Impact: Repurposing and editing existing long-form content into carousels, reels, and shorts to keep our channels fresh and engaging.
• Data-Driven Creativity: Monitoring performance metrics to understand what resonates with our community and making recommendations to improve engagement.
• Trend Watching: Staying current on the latest design and social trends in the UK market to proactively suggest fresh content ideas.

Who we are looking for

At REP Fitness, we understand that our people shape our success. We’re looking for someone who is as passionate about high-quality content as our lifters are about their PRs.

• Proven Experience: A strong background in a content creation role (brand, agency, or freelance) with a portfolio that shows off your social and digital expertise.
• Technical Mastery: Hands-on skills in video creation and editing for social media using tools like Adobe Premiere Pro, Final Cut, or CapCut.
• Design Savvy: Competent 2D design skills for creating static graphics, illustrations, and basic motion graphics.
• Platform Expert: A deep understanding of ecommerce, Instagram, TikTok, YouTube, and LinkedIn, including best practices for engagement and hooks.
• End-to-End Execution: Comfortable working from the initial script and shoot through to the final edit and publishing.
• Attention to Detail: Excellent written English for captions and on-screen copy, ensuring everything is on-brand and professional.
• Growth Mindset: A curious and proactive approach, with the ability to manage multiple projects in a fast-moving environment.
• Desirable Extras: A personal passion for training and strength, or experience with basic 2D animation (After Effects) and SEO principles.

What else is on offer for you?

• £35,000 - £38,000 per annum + company bonus scheme
• 25 days annual leave + bank holidays
• Company pension scheme
• Private medical cover
• Life assurance
• Employee assistance programme
• Team branded kit
• Staff discounts on REP gear
• Access to an on-site gym
• Free on-site parking
• On-site electric vehicle charging

📩 Ready to help power the growth of REP Fitness in the UK and EU? Apply today.