Marketing Automation & Field Manager

Vodafone; Blackburn; On-site; GBP 45,000 - 65,000; Full time

Job summary

A multinational telecommunications company is seeking a Marketing Automation & Field Manager to drive the marketing strategy for its automotive business in France. The role involves managing marketing campaigns, collaborating with sales teams, and ensuring effective communication. Successful candidates should be fluent in French and English, have extensive digital marketing experience, and hold a relevant degree. This is an opportunity to work with a global leader in mobility solutions.

Benefits

Inclusive workplace

Motivating environment

Qualifications

• Experience in leading and implementing marketing strategies in international B2B/B2C.
• Able to work under time pressures and deadlines.
• Fluent in French, fluent in English.

Responsibilities

• Deliver effective external and internal communications.
• Manage the local marketing budget.
• Support the sales team with accurate messaging and content.

Skills

Lead generation marketing strategy

Marketing strategies for complex solutions

World class marketing communications

Stakeholder management

Project planning and execution

Education

Degree or equivalent marketing qualification

Tools

Marketing automation tools

Digital channels

Job description

Overview

Marketing Automation & Field Manager

Vodafone Automotive is a leader in safety and security services in the mobility space, with a product portfolio spanning electronic devices design and production to cross-country service delivery. Vodafone Automotive is part of Vodafone Business and is a multinational company based in Italy.

Role Purpose

• To deliver an effective external digital communications strategy that helps increase revenue and awareness of Automotive globally.
• To lead and execute the French marketing plan for Vodafone's IoT automotive business, in line with the global automotive and IoT strategy.
• To deliver effective external and internal communications at a local level that help to increase revenue and awareness of automotive across all market segments within the region.
• To establish Vodafone IoT automotive as a market leader in France.

With us you will

• Drive campaign management & marketing automation: engineering the ability to reach, engage and acquire the most appropriate prospects for our SVR and fleet business; acting as the marketing SPOC for automotive for the implementation of marketing automation via website/inbound management and outbound campaigns.
• Execute the local marketing plan for the French automotive business, in conjunction with the Sales Managers, aligning with global marketing and regional business strategies.
• Support the sales team to deliver consistent and accurate messaging and content to both existing partners and potential customers as well as supporting business development team with tools for regional & local solution promotional launches.
• Identify suitable stories to share through PR and work with global and local PR teams in Vodafone to execute.
• Manage the local marketing budget, and apply it for effective internal and external communication, helping to drive revenue and awareness across all market segments in the country.

Apply if you have

• Ability to develop a lead generation marketing strategy to support sales with revenue, working with internal & external stakeholders to develop marketing automation capability.
• Experience in leading and implementing Marketing strategies for complex solutions in an international B2B and B2C environment across different channels.
• Ability to deliver world class marketing communications that drive awareness and generate demand for Vodafone Automotive solutions - internally and externally- across channels.
• Able to work under time pressures and deadlines. Self-starter, able to plan, organise, communicate and execute projects on time. Ability to provide feedback and effect change for process improvement and optimisation.
• Ability to manage variety of stakeholders at all levels. Build relationships, educate and influence local customers, channels and partners as well as internal stakeholders.

Technical / professional skills and qualifications

• French native or extremely fluent, fluent in English
• A degree or equivalent marketing qualification
• Experienced Marketer with a proven track record of using digital channels to drive demand - marketing automation, field marketing, account-based marketing
• Experience in developing and implementing Marketing Communications strategies in an international B2B and B2C environment
• Strong planning and delivery skills

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.