Marketing Automation and Campaign Specialist

BMS Engineering Recruitment; Kings Langley; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A global marketing firm is seeking a Marketing Automation & Campaign Specialist to enhance lead generation through marketing automation. This role involves executing campaigns primarily using Pardot and Salesforce, as well as managing paid digital campaigns. Candidates should have over 3 years of B2B marketing experience with a strong focus on automation and data-driven performance. This hybrid position offers the opportunity to work with renowned brands and emphasizes measurable impact.

Benefits

Competitive salary

Benefits package

Qualifications

• 3+ years’ experience in B2B lead generation marketing roles.
• Strong hands-on experience with Pardot and Salesforce.
• Experience running LinkedIn Ads and Google Ads in a B2B environment.

Responsibilities

• Build, run, and optimise workflows in Pardot.
• Execute segmentation and email nurture programmes.
• Deliver paid campaigns across LinkedIn Ads and Google Search.

Skills

B2B lead generation

Marketing automation

Digital marketing

Data analysis

Attention to detail

Fluent English

Tools

Pardot

Salesforce

LinkedIn Ads

Google Ads

Job description

Marketing Automation & Campaign Specialist (B2B)

Hybrid / Remote – UK (occasional access to Hertfordshire) and International travel

£40,000-£50,000 + benefits

• Global organisation working with well-known international brands
• Marketing automation-led role (Pardot is essential)
• Strong focus on B2B lead generation (approx. 80%), with some customer comms and retention
• Hands-on ownership across Pardot, Salesforce, LinkedIn Ads and Google Ads
• Build and optimise automated nurture journeys across the funnel

The Company

This is a globally established organisation operating in the people, workplace and employer excellence space, working with recognised brands across multiple sectors.

With a strong international footprint and a data-led proposition, the business combines insight, certification and advisory services at scale. Marketing plays a key role in driving demand and engagement globally.

The Opportunity

This is a hands-on Marketing Automation & Campaign Specialist role working within a central campaigns team, reporting to a Senior Campaigns Manager.

The focus is clear: driving lead generation through marketing automation and digital campaigns, ensuring prospects are nurtured through the funnel and activity is accurately tracked and measured.

This role suits someone who enjoys working close to the mechanics of marketing automation, data, tracking and performance, rather than operating at a purely conceptual level.

The Role

You’ll plan, execute and optimise automated campaigns and digital activity, with Pardot and Salesforce at the heart of everything you do.

This is an execution-led role where structure, accuracy and optimisation matter, working closely with RevOps, Sales and regional marketing teams to improve funnel performance.

Key Responsibilities

• Build, run and optimise marketing automation workflows in Account Engagement (Pardot)
• Execute segmentation, scoring and email nurture programmes across funnel stages
• Deliver paid campaigns across LinkedIn Ads and Google Search / Display
• Ensure clean Salesforce campaign setup, integration and tracking
• Maintain accurate data capture and attribution to support ROI reporting
• Collaborate with marketing, RevOps and Sales teams to align activity and outcomes

About You

You’re a marketing automation and digital marketing specialist, not a generalist.

You enjoy hands-on execution, working with automation platforms, paid media and data to move prospects through the funnel.

You’ll likely bring

• 3+ years’ experience in B2B lead generation marketing roles with strengths across marketing automation and digital campaigns
• Strong hands-on experience with Account Engagement (Pardot)
• Working knowledge of Salesforce (Sales Cloud)
• Experience running LinkedIn Ads and Google Ads in a B2B environment
• A data-led mindset with strong attention to detail
• Fluent English

Why Apply

Own marketing automation and funnel performance within a global, purpose-led organisation – working at scale, with recognised brands, and a clear focus on measurable impact.