Marketing and Communications Officer

NHS; Gateshead; On-site; GBP 28,000 - 35,000; Full time

Job summary

A prominent healthcare organization in Gateshead is looking for a Marketing and Communications Officer. This role involves supporting charity efforts through effective marketing and communications strategies. You will create engaging content across digital and print channels, manage social media presence, and contribute to fundraising campaigns. Effective organizational skills and a creative approach are essential to succeed in this diverse, hands-on position, which requires collaboration with various stakeholders within the Trust.

Qualifications

• Relevant experience in marketing or communications.
• Strong content creation and copywriting skills.
• Ability to plan and manage workload effectively.
• Experience using data or analytics to inform communications.

Responsibilities

• Support the charity's communications and marketing activity.
• Create engaging content across multiple channels.
• Manage the charity's digital presence, including social media.
• Contribute to fundraising campaigns and events.

Skills

Content creation

Digital marketing

Social media management

Strong communication skills

Education

Experience in marketing or communications

Experience in charity, NHS, or public sector

Tools

Digital content tools

Job description

The Marketing and Communications Officer (Charity) works within Gateshead Health Charity to increase awareness, engagement and support for the charity's work. The post supports delivery of the charity strategy through effective marketing, communications and campaign activity, helping to grow income and strengthen relationships with supporters, staff and partners.

The role is varied and hands on, supporting multiple projects at the same time, including digital communications, events, campaigns and stakeholder engagement. The post holder works closely with the communications team, charity colleagues and wider Trust teams to deliver consistent, high-quality communications that reflect the values of Gateshead Health and the charity.

Main duties of the job

The post holder will:

• Support the delivery of the charity's communications and marketing activity in line with agreed plans and priorities.
• Create engaging content across digital and print channels, including social media, websites, newsletters and promotional materials.
• Manage and update the charity's digital presence, including social media platforms and website content.
• Support the planning and delivery of fundraising campaigns, events and awareness activity.
• Work with colleagues across the Trust to gather stories and demonstrate the impact of charitable funding.
• Produce reports using data and analytics to evaluate engagement and performance.
• Support the production of the charity's annual report and impact reporting.
• Assist with photography, video and visual content to support campaigns and events.
• Provide communications support to the wider Trust where appropriate.
• Ensure all activity complies with data protection, fundraising regulation and Trust policies.

About us

Based in the North East of England we provide a range of hospital and community health services from our leading facilities, including the Queen Elizabeth Hospital, Blaydon urgent care centre and Bensham Hospital, all within Gateshead.

Established in 2005, we were one of the first foundation trusts in the country and since then have consistently achieved the highest levels of care for patients.

We now employ around 4,800 staff and currently provide 444 hospital beds across the Gateshead region.

Our values should be the 'golden thread' which runs through everything we do - they are the core of who we are. Our five values can easily be remembered by the simple acronymICORE; Innovation, Care, Openness, Respect, Engagement.

We have a number of staff networks including the Global Ethnic Majority (GEM) network, D-Ability network, LGBTQ+ Network and the Women's Network, to challenge us and help us to constantly improve. Our Armed Forces network is one of our emerging networks.

The health and wellbeing of our staff is one of our highest priorities, and we offer a range of support and initiatives as part of our 'Balance' programme balancegateshead.com to cater for our diverse workforce, so that your individual needs can be supported, allowing you a happy and healthy working experience with us.

Job responsibilities

The post holder will work as part of the Communications and Charity Team, supporting the delivery of marketing and communications activity that promotes the work and impact of Gateshead Health Charity. The role requires strong organisational skills, creativity and the ability to manage competing priorities in a fast paced environment.

Key responsibilities include planning and delivering content across multiple channels, including digital platforms, internal communications, printed materials and campaign assets. This includes producing copy, coordinating visuals and ensuring messaging is clear, accurate and engaging. The post holder will manage day to day social media activity, monitor performance and produce insight reports to inform future activity.

The role involves supporting the delivery of fundraising events and campaigns, including liaising with internal teams, volunteers and external stakeholders. This includes attending events, supporting logistics and ensuring appropriate promotion before, during and after activity.

The post holder will contribute to the charitys annual communications planning, support the development of impact reporting and assist with the production of the annual report. They will also support relationship building with staff, fundraisers, partners and supporters to help grow engagement and income.

The role requires close working with the wider communications team to ensure consistent messaging across the organisation and alignment with Trust priorities. The post holder will also support communications activity that reflects the values of the Trust and charity, including sensitive engagement with donors, patients and families when required.

The post holder is expected to work flexibly, including occasional evenings or weekends for events, and to manage their workload with minimal supervision. They will follow Trust policies, data protection requirements and fundraising regulations, and contribute to continuous improvement within the team.

Person Specification

Application form assessment

• Relevant experience in marketing or communications
• Content creation and copywriting skills
• Digital and visual content skills
• Planning, organisation and ability to manage workload
• Experience in a charity, NHS or public sector environment
• Experience using insight, data or analytics to inform communications

Interview assessment

• Communication and interpersonal skills
• Values, professionalism and judgement
• Practical application of skills
• Motivation and understanding of the role

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.